The Transformation of Sunny Isles Beach: From Motel Row to a Skyline of Billionaire Towers

Sunny Isles Beach evolved from mid-century “Motel Row” into one of South Florida’s most vertically luxurious oceanfront addresses, defined by branded residences, design-forward towers, and amenity innovation. Today, buyers weigh privacy, service, and long-term value against a more selective, slower luxury market cycle and a pipeline that still hints at even taller ambitions.

Sunny Isles Oceanfront New Construction: 2025–2026 Pipeline and Buyer’s Guide

A buyer-oriented look at Sunny Isles Beach’s next wave of branded, high-design oceanfront living, and what today’s pipeline signals for pricing power, lifestyle and timing.

International Buyers Are Absorbing South Florida’s New Luxury Supply. Here’s What That Means for 2026.

International demand has become the defining force behind South Florida’s new-construction luxury market. With foreign buyers representing a majority of recent new-construction purchases and coming from an unusually broad set of countries, pricing power and product strategy increasingly reflect global expectations. For high-net-worth buyers, understanding where this demand concentrates, why branded residences work, and how cash-heavy competition behaves can sharpen both acquisition timing and negotiation posture.