St. Regis Residences Sunny Isles Beach: Bringing a Legendary Brand to Miami’s Shoreline
Quick Summary
- Two planned 62-story towers on 4.7 acres with 435 feet of ocean frontage
- 340 total residences plus 70,000+ SF of amenities designed for daily living
- St. Regis Butler Service and brand management move beyond typical condo staffing
- Reservations and a $55M penthouse contract signal rare depth of demand
The proposition: branded living, not simply a branded lobby
In Sunny Isles Beach, the difference between “oceanfront” and “on the ocean” can feel like a lifestyle gap measured in minutes, staffing, and daily friction. The promise behind St. Regis® Residences Sunny Isles is that a residence can run with the quiet precision of a hotel, without sacrificing privacy or the feeling of a true home. Planned as two 62-story residential towers rising to about 750 feet, the project is designed to define the skyline while distinguishing itself operationally. It is intended to be managed and operated by St. Regis, built around the brand’s service culture and rituals rather than a typical condo-only management concept. For buyers who prize discretion, consistency, and staff training as much as finishes, that operating model is the feature most likely to outlast trends.
The site and scale: 4.7 acres, 435 linear feet of ocean frontage
The project’s physical fundamentals are unusually clear: approximately 4.7 acres with roughly 435 linear feet of ocean frontage. In a barrier-island setting where land assembly is difficult and frontage is finite, those dimensions are more than marketing. They shape arrival, preserve breathing room around amenities, and make the beach experience part of the property’s daily rhythm, not a shared afterthought. The plan calls for 170 residences in each tower, 340 total. That unit count, paired with a stated 70,000+ square feet of amenities, points to a ratio that aims for comfort in peak season. If you are evaluating a second home or a primary transition, consider how amenity scale changes behavior: fewer compromises, less time spent leaving the building, and more ability to keep wellness, work, and entertaining within the property.
Architecture and interiors: names that signal intent
Arquitectonica is the architect for the project, a choice aligned with Sunny Isles Beach’s contemporary vertical profile and the expectation of strong, modern massing. Interior design is by Patricia Anastassiadis (Anastassiadis Arquitetos), a pairing that signals a composed, globally fluent aesthetic rather than a themed or overly literal coastal palette. At this tier of new construction, design credibility matters, but restraint matters, too. The most successful oceanfront residences in South Florida typically avoid overstatement, letting volume, light, and material quality do the work. A polished interior program is also practical: it supports resale liquidity as tastes evolve, particularly in a market where buyers compare across multiple branded offerings.
The service layer: St. Regis Butler Service as an everyday utility
Many buildings can offer amenities. Fewer can deliver a service culture backed by a century of brand heritage. The St. Regis story traces to The St. Regis New York, opened in 1904 by John Jacob Astor IV, and the brand has long emphasized rituals and signature experiences as part of its identity. For residential buyers, the clearest expression is St. Regis Butler Service, described as personalized service delivered by trained butlers. In day-to-day terms, that can include support such as garment pressing, beverage service, and packing and unpacking. The value is not novelty; it is an operating philosophy that anticipates the small frictions of travel, entertaining, and returning home. For households that split time between cities, that predictability can matter as much as a view line.
Amenities: 70,000+ square feet, with a beach club emphasis
The amenities are advertised at 70,000+ square feet across the property, a scale that typically implies multiple zones rather than a single clubhouse concept. The program includes a Beach Club with multiple pools and beach service, positioning the shoreline as a curated extension of the property. A serious spa and wellness component is also part of the picture, alongside fitness facilities and training studios. In practical buyer terms, this matters most when you imagine how the building performs on an ordinary Tuesday, not only on a holiday weekend. When wellness is embedded into the property, you are more likely to use it, and that usage is the difference between owning amenities and living them. Sunny Isles Beach, as a barrier-island community known for beaches and a high-rise shoreline, rewards projects that treat the outdoors as a daily room. The most durable luxury is the ability to move from residence to pool deck to sand with minimal transition and minimal exposure.
Timeline and delivery: what the schedule implies for buyers
The South Tower broke ground on August 29, 2024 and is targeted for completion in Q4 2028. The North Tower is slated to break ground in 2026 with projected completion in Q4 2029. For a buyer weighing pre-construction, this is a long arc, and that can be an advantage. A multi-year horizon tends to attract a specific profile: buyers who plan ahead, prefer customization decisions, and value a new-building operating platform rather than immediate occupancy. It also means your comparables will move over time. If you are evaluating broader Sunny Isles options, it can be useful to look at established, ultra-luxury neighbors such as Jade Signature Sunny Isles Beach or Turnberry Ocean Club Sunny Isles for context on how top-of-market buildings in this corridor hold their premiums.
Signals of demand: reservations velocity and a $55M penthouse contract
In luxury, demand often shows up before the first slab is poured. The project’s public materials describe $750 million in reservations achieved in “record time,” and they also disclose a Florida penthouse contract at $55 million for a unit not yet built. Those figures do not, on their own, guarantee future performance. They do, however, suggest a depth of buyer interest that tends to track with long-term brand strength and a competitive amenity package. For the market, the implication is that the ceiling in Sunny Isles continues to rise when the product feels truly differentiated. For the individual buyer, the implication is more personal: the residence you purchase becomes part of a story already unfolding in real time, which can shape both social gravity and future resale attention.
How this fits the Sunny Isles luxury ecosystem
Sunny Isles is a place where the skyline is not the backdrop; it is the identity. The shoreline is lined with towers competing on elevation, glass, and ocean exposure. But the city’s most compelling new entries are increasingly competing on the less visible layer: operations, staffing, and how the building feels at the curb at 10 p.m. In that context, a St. Regis managed residential property introduces a specific kind of competitive pressure. Owners begin to compare not just lobby finishes, but response times, staff training, and continuity of service year-round. It is the same reason some buyers consider ultra-luxury peers like The Estates at Acqualina Sunny Isles when they want a fully realized resort-residential experience in the same corridor.
Buyer considerations: the questions worth asking early
A project like this is ultimately a decision about fit: lifestyle, privacy expectations, and how much you value a brand-operated model.
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Consider whether your household will use the Beach Club and spa as daily infrastructure or as occasional perks.
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Ask how service is integrated into residential life so it feels discreet, not intrusive.
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Evaluate the timeline against your own liquidity plans and intended use, especially if you are aligning a move with schooling, business, or retirement.
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Think about how 340 residences across two towers shapes community: large enough for energy, planned to be supported by significant amenity scale.
The goal is not to buy the idea of “new.” It is to buy a property that can remain elegant once the novelty fades, with operations and design that feel intentional five and ten years into ownership.
FAQs
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What is The St. Regis Residences, Sunny Isles Beach? It is a planned luxury oceanfront condominium development designed as two residential towers in Sunny Isles Beach.
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How tall are the towers planned to be? Each tower is planned at 62 stories, rising to about 750 feet.
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How many residences are planned in total? The plan calls for 170 residences per tower, 340 residences across the two towers.
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Who is developing the project? It is a partnership between Fortune International Group and Château Group.
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Who is the architect and interior designer? Arquitectonica is the architect, and Patricia Anastassiadis leads the interior design.
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What is the construction timeline? The South Tower broke ground on August 29, 2024 with a targeted completion in Q4 2028; the North Tower is slated for 2026 groundbreaking and Q4 2029 completion.
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How extensive are the amenities? The project advertises 70,000+ square feet of amenities across the property.
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Will there be a Beach Club and wellness facilities? Yes, the amenity program includes a Beach Club with pools and beach service, plus spa and fitness components.
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What does St. Regis Butler Service typically include? It is positioned as personalized assistance by trained butlers, which can include garment pressing and packing and unpacking support.
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What demand indicators have been publicly disclosed? Public materials describe $750 million in reservations and a $55 million penthouse contract for a residence not yet built.
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