Armani Casa vs St. Regis Residences in Sunny Isles Beach: Design, finishes & customization
Quick Summary
- Armani/Casa offers a tightly curated interior spec and fashion-house finish
- St. Regis is planned as a two-tower, resort-style amenity campus on the sand
- Both prioritize turnkey luxury, yet differ in customization and energy
- Use lifestyle, hosting style, and service expectations to choose wisely
Why this comparison matters in Sunny Isles Beach
Sunny Isles Beach has become one of South Florida’s clearest expressions of modern oceanfront living-high-altitude views, direct beach access, and residences designed to feel like private homes in the sky. In this setting, branded residential towers do more than place a name on the façade. They influence how a home is finished, how amenities perform day to day, and how owners experience arrival, privacy, and leisure.
Two projects on Collins Avenue capture distinct interpretations of branded luxury: Residences by Armani/Casa at 18975 Collins Ave and the planned St. Regis Residences Sunny Isles Beach at 18801 Collins Ave. Both are oceanfront, both appeal to an international buyer, and both are conceived as statement properties. Yet their value propositions diverge in ways that matter.
For buyers weighing the disciplined elegance of a fashion-house interior program against the promise of a resort-style residential campus, the decision is typically less about prestige and more about temperament.
The buildings at a glance: addresses, scale, and the names behind them
Residences by Armani/Casa is an oceanfront condominium at 18975 Collins Ave in Sunny Isles Beach. Designed by César Pelli and Pelli Clarke Pelli Architects, the tower comprises 308 residences. It is equally defined by the brand’s interior perspective: a controlled, cohesive palette where architecture, finishes, and fixtures are meant to read as a single composition.
The St. Regis Residences Sunny Isles Beach is planned for 18801 Collins Ave, also on the ocean. Designed by Arquitectonica, it is envisioned as two 62-story towers with 340 residences on a 4.7-acre site. The plan includes 435 linear feet of ocean frontage and an amenity program of over 70,000 square feet. Interiors by Patricia Anastassiadis reinforce a design pedigree that is intentionally residential, polished, and globally fluent.
Put simply: Armani/Casa reads as one tightly edited object; St. Regis reads as a multi-building destination.
Interior philosophy: curated control vs fully finished flexibility
Branded residences often promise “turnkey,” but the experience can vary.
At Armani/Casa, the draw is the discipline of a brand-controlled specification. Residences are delivered with Armani/Dada kitchens paired with Sub-Zero and Wolf appliances. Bathrooms are specified with Armani/Roca fixtures and TOTO Neorest toilets. These selections are deliberate: the apartment is intended to arrive as an authored interior, with fewer opportunities for aesthetic drift and fewer decisions required.
For buyers who value certainty, that clarity can be a luxury in itself. The home is designed to look like it belongs to the building. Furnishings and art can still personalize the space, but the foundation remains intentionally consistent.
St. Regis Sunny Isles is marketed as fully finished with Italian kitchens, quartz countertops, and Miele appliances, including a wine cooler. Private elevator access is part of the positioning. The effect is distinct: residences are presented as refined “bones” that owners can furnish and style to their preferences. The finishing level aims to reduce move-in friction while accommodating a wider range of décor.
If you prefer to arrive with a designer, a collection, and a defined point of view, the St. Regis framework may feel more adaptable. If you want a single, cohesive editorial vision from day one, Armani/Casa is built for that.
Amenities and lifestyle: 35,000 square feet vs a 70,000-plus square foot campus
Amenity square footage isn’t everything, but it often signals the rhythm of daily life.
Armani/Casa offers approximately 35,000 square feet of amenities, including a spa, fitness center, and private theater. The lineup reflects a classic luxury condominium model: wellness, training, and intimate entertainment, with the building operating as a controlled extension of home.
St. Regis Sunny Isles is planned with over 70,000 square feet of amenities, aligned with a residential resort model. The mix points to spa and fitness, pool programming, and multiple club and social spaces typical of the brand’s approach. On a 4.7-acre site with substantial ocean frontage, the project is positioned to function more like a campus than a single amenity deck.
The practical difference comes down to how you want to live.
If your ideal day is quiet-morning training, a spa appointment, and an evening film without leaving the property-Armani/Casa delivers that in a more concentrated, low-friction format.
If you prefer multiple “venues” within your own property, such as varied pool experiences, social club spaces, and a stronger sense of destination energy, St. Regis is planned to provide a broader set of on-site choices.
Sustainability and the modern coastal brief
In the next era of oceanfront development, sustainability features are increasingly part of the brand story-not a footnote.
At St. Regis Sunny Isles, the west façade is designed to incorporate photovoltaic glass intended to generate approximately 530,000 kWh annually. For long-horizon buyers, elements like this can signal attention to performance as well as appearance.
Even when a residence isn’t chosen based on energy metrics, a clearly articulated sustainability feature often aligns with contemporary building systems, modern envelopes, and a broader design mandate.
How these two choices relate to the wider branded-residence map in South Florida
Sunny Isles Beach isn’t isolated. It sits within a broader constellation of branded and design-led towers shaping the luxury buyer’s options across the coastline.
For perspective on how Sunny Isles’ oceanfront vertical living compares with a more design-forward, boutique approach, note the emphasis on architectural identity at Jade Signature Sunny Isles Beach. In a parallel coastal conversation with a different signature, Muse Residences Sunny Isles Beach underscores how some buildings concentrate on privacy and a more distilled residential feel.
Further south, the branded-residence narrative shifts toward urban luxury, where services and lifestyle connect to city energy. St. Regis® Residences Brickell reflects a metropolitan interpretation of the St. Regis proposition, while The Surf Club Four Seasons Surfside shows how a resort legacy can translate into residential life with a different cadence.
These references clarify the real choice: not which name sounds more impressive, but which operating philosophy best fits how you want to arrive, host, and unwind.
Buyer fit: choosing based on how you actually live
A discreet way to decide is to run a simple lifestyle audit.
If you prioritize visual cohesion and minimal decision fatigue, Armani/Casa’s curated specification can be the stronger match. Armani/Dada kitchens with Sub-Zero and Wolf, plus the Armani/Roca and TOTO Neorest bath specification, make the home feel designed before you ever place a chair.
If you prioritize a broader resort pattern, St. Regis’ planned two-tower, multi-venue amenity ecosystem may align more closely. Fully finished residences with Italian kitchens, quartz countertops, and Miele appliances help keep the move-in process clean, while still leaving room for personalization.
If you host often, consider the type of hosting you enjoy. A private theater can suit intimate evenings at Armani/Casa. Multiple club and social spaces, as planned at St. Regis, typically support a wider range of gatherings and a more outward social rhythm.
If privacy is paramount, private elevator access, as marketed at St. Regis, is more than convenience-it shapes the choreography of arrival.
The bottom line: two versions of oceanfront luxury
Residences by Armani/Casa and the St. Regis Residences Sunny Isles Beach aren’t competing for the same buyer as much as they are expressing two distinct versions of luxury clarity.
Armani/Casa centers on edit and control, with a strong brand hand in the interiors and a focused amenity collection that reads as an extension of home.
St. Regis emphasizes a residential resort environment at scale: two 62-story towers, a large oceanfront site, and a planned amenity program that suggests a more expansive, club-like daily life-paired with a contemporary sustainability gesture in the façade.
For the right buyer, either can be the right address. The key is choosing the project whose philosophy matches your own.
FAQs
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Where is Residences by Armani/Casa located? It is an oceanfront condominium at 18975 Collins Ave in Sunny Isles Beach.
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Who designed Residences by Armani/Casa in Sunny Isles Beach? The building was designed by César Pelli and Pelli Clarke Pelli Architects.
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How many residences are at Residences by Armani/Casa? The tower includes 308 residences.
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What interior brands are specified at Armani/Casa? Residences are delivered with Armani/Dada kitchens and Sub-Zero and Wolf appliances.
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What are the bathroom specifications at Armani/Casa? The specifications include Armani/Roca fixtures and TOTO Neorest toilets.
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Where is the St. Regis Residences Sunny Isles Beach planned? It is planned for 18801 Collins Ave in Sunny Isles Beach on an oceanfront site.
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How tall is the St. Regis Residences Sunny Isles Beach planned to be? The project is planned as two 62-story towers.
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How many residences are planned at St. Regis Sunny Isles? The plan calls for 340 residences.
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What are St. Regis Sunny Isles interiors and finishes marketed to include? They are marketed as fully finished with Italian kitchens, quartz countertops, and Miele appliances.
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Does St. Regis Sunny Isles include any sustainability features? The west façade is designed with photovoltaic glass intended to generate about 530,000 kWh annually.
For a discreet conversation and a curated building-by-building shortlist, connect with MILLION Luxury.
Million Luxury
Million Luxury
Welcome to MILLION, an exclusive luxury real estate boutique nestled in the heart of South Florida’s most desirable locations. Specializing in high-end properties, we provide a sanctuary for discerning clients including top Fortune 500 executives, affluent families, celebrities, and professional athletes from across the globe. At MILLION, we understand the unique demands of our elite clientele and offer a seamless blend of confidentiality and personalized attention. Our commitment to privacy is unwavering; we ensure that every transaction and interaction is handled with the utmost discretion and according to stringent confidentiality protocols. Our concierge service embodies the pinnacle of white-glove care, offering tailored assistance that transcends traditional real estate support.
