St. Regis Residences Sunny Isles Beach: Branded Perfection by the Sea
Quick Summary
- Residential-only St. Regis living on Collins Ave, with no transient use
- Two 62-story towers by Arquitectonica with interiors by Anastassiadis
- Approx. 4.7 acres and 435 feet of beachfront set the coastal scale
- 70,000 SF of amenities plus St. Regis Butler Service elevate daily life
A new kind of St. Regis in Sunny Isles
Sunny Isles Beach has long been a proving ground for high-rise oceanfront living. What sets St. Regis Residences Sunny Isles Beach apart is a simple, consequential premise: residential-only, with no hotel component and no transient use. For buyers who treat South Florida as a primary residence-or a carefully protected second home-that single decision influences everything from arrival rituals to amenity culture.
Planned for 18801 Collins Avenue, the development is set on roughly 4.7 acres with approximately 435 linear feet of beachfront. In a market where many addresses compete on height, the real luxury is often the land itself: space to create breathing room, choreograph arrival sequences, and position amenity experiences in direct relationship to the ocean-not merely oriented toward it.
The bones of the project: two towers, one oceanfront address
The plan calls for two 62-story towers-commonly referenced as the South Tower and North Tower-and marketed at approximately 750 feet tall. Architecture is by Arquitectonica, a studio known for Miami’s coastal skyline and a practiced command of glass, light, and view corridors.
Interiors are by Patricia Anastassiadis and her practice, Anastassiadis Arquitetos, a selection that signals restraint over spectacle. In the most enduring luxury buildings, interiors are not a signature for its own sake; they’re a framework for living-one that supports art, collections, and the texture of daily rituals.
Publicly disclosed planning has evolved, and overall residence counts have been discussed in different ways over the project’s development cycle. What remains consistent is the intent: a substantial but curated residential community, expressed through two towers and a large amenity footprint rather than a hybrid resort model.
Why “residential-only” matters to high-net-worth buyers
In South Florida, branded living is no longer niche. What remains differentiating is how the brand is deployed. A residential-only structure typically draws owners who value predictability: quieter lobbies, fewer unfamiliar faces in elevators, and a steadier rhythm in shared spaces.
That rhythm matters even more on the oceanfront. Beach clubs and pool decks simply feel different when most users are owners and their guests-not a rotating mix of short-stay visitors. The result is a more private social ecosystem, with expectations aligned to long-term stewardship.
For context, Sunny Isles offers a spectrum of luxury approaches. Buyers comparing the neighborhood’s established trophy inventory may also look at Regalia Sunny Isles Beach for boutique gravitas, or Jade Signature Sunny Isles Beach for modern, design-forward positioning. St. Regis enters that conversation with a service-led proposition-anchored by brand standards rather than purely architectural distinction.
Residences: privacy, vertical living, and the details that register
Residences are marketed with private elevators and entry foyers-still an essential at the top of the market for how it formalizes arrival and buffers public and private life. Typical layouts are described as 2 to 4 bedrooms, with larger penthouses and sky villas offered at expanded sizes.
Ceiling heights are marketed at 10 feet in standard residences and 12 feet in penthouses-an often-underestimated dimension that influences how light moves through a home, the proportion of art walls, and the calm of open-plan living.
In the kitchen, the specification leans into the established language of contemporary luxury: Italian cabinetry, quartz countertops, and Miele appliances are all marketed as part of the package. These aren’t novelty choices; they’re performance-forward decisions that prioritize serviceability without sacrificing aesthetics.
Amenities: a 70,000-square-foot lifestyle, designed in layers
The amenity program is marketed at approximately 70,000 square feet across multiple levels, with breadth designed to reduce the need to leave the property for wellness, recreation, and entertaining.
Oceanfront living begins at the beach. The building promotes a beach club experience with private cabanas plus a beach bar and grill-creating a hospitality-adjacent day where service is present, but not intrusive. Multiple pools are part of the plan, and an infinity pool is promoted as the longest in South Florida-an image-forward claim meant to translate instantly: a horizon-aligned stretch of water that reads as both athletic and cinematic.
Indoors, the mix is calibrated to full-time ownership: spa and wellness facilities, a fitness and athletic club, and resident club spaces. This is where branded residences often set the tone, because social spaces shape the culture of the community. Wine vault concepts, cigar lounge sensibilities, and golf simulator culture have become staples of the modern amenity suite because they support entertaining without requiring a reservation across town.
For buyers also considering other branded or service-heavy products in South Florida, it can help to compare how amenity time is designed: how quickly you move from residence to pool to beach, how sightlines are managed, and whether social spaces feel like an extension of a private home. In Miami Beach, that “private club in a residential tower” sensibility is also part of the appeal at Apogee South Beach, though the neighborhood and lifestyle rhythm differ.
Service as the real differentiator: the St. Regis signature
Branded living works best when service isn’t an add-on-it’s the operating system. St. Regis is culturally defined by its butler tradition, and St. Regis Butler Service is promoted as part of the lifestyle offering tied to the brand.
In practice, the value isn’t a single task; it’s continuity. Standardized arrivals, home readiness, and the coordination of daily life are what make a branded residence feel effortless. For owners who split time between cities, that consistency becomes a form of asset care-supporting discretion, protecting privacy, and keeping the home running at a high level even when the owner is away.
Timeline, momentum, and what buyers watch in 2026 and beyond
Groundbreaking for the South Tower occurred in August 2024, a milestone that matters because it shifts the narrative from sales story to construction story. Financing is another marker of forward motion: construction financing was increased to $418.3 million, a disclosed figure that signals depth of capital and commitment to delivery.
Sales progress and completion targets have been publicly discussed, including a reported roughly 90% sold position for the South Tower at a point in late 2025 and targeted completion timelines of Q4 2028 for the first tower and Q4 2029 for the second. Buyers typically treat these dates as directional rather than absolute, but they remain useful for planning-school years, tax calendars, and the sequencing of a broader South Florida portfolio.
Asking prices have been marketed starting around $3.9 million, though market reality will vary by residence type, view orientation, and timing. At this stratum, value is often underwritten through a combination of land scarcity, brand credibility, and the livability of the finished product.
Sunny Isles in a broader luxury map: where this address fits
Sunny Isles Beach operates as a direct oceanfront alternative to Miami Beach and Bal Harbour, with a skyline that reads more residential and less nightlife-driven. For international buyers and domestic second-home owners, it can present a clean, efficient version of coastal living: direct beach access, strong views, and newer construction.
Within the submarket, St. Regis positions itself in conversation with established high-end towers such as Turnberry Ocean Club Sunny Isles, where hospitality and amenity programming also play an outsized role. The decision point often comes down to brand identity, the residential-only framework, and the nuances of layout and service.
What sophisticated buyers should evaluate before committing
Luxury pre-construction is a purchase of intent. The most disciplined buyers typically pressure-test a short list of practical variables:
First, privacy architecture. Private elevators and foyers matter, but so do back-of-house logistics, service circulation, and how deliveries are handled.
Second, amenity density. A 70,000-square-foot amenity promise is substantial; the real question is distribution-how the spaces are placed across the site and towers, and whether they’ll feel calm at peak moments.
Third, the “brand operating system.” With St. Regis Butler Service as a signature, buyers should consider how service is embedded into daily life and whether it aligns with their preferred level of engagement.
Finally, construction and phasing. With two towers and different targeted completion dates, timing can influence both resale positioning and the lived experience during the buildout of the second phase.
FAQs
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Is St. Regis Residences Sunny Isles Beach a hotel or condo-hotel? No, it is planned as residential-only with no hotel component and no transient use.
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Where is the project located? The address is 18801 Collins Avenue, Sunny Isles Beach, Florida.
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How many towers are planned? Two towers are planned: a South Tower and a North Tower, each rising 62 stories.
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Who is the architect? The towers are designed by Arquitectonica.
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Who is handling interior design? Interiors are by Patricia Anastassiadis (Anastassiadis Arquitetos).
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How large is the site and beachfront? The site is about 4.7 acres with roughly 435 linear feet of beachfront.
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What residences are expected in the layout mix? Floor plans are marketed from 2 to 4 bedrooms, with larger penthouses and sky villas.
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What are some signature amenity highlights? The amenity plan includes a beach club, multiple pools, spa and wellness, and resident club spaces.
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Is an infinity pool included? Yes, an infinity pool is promoted as the longest infinity pool in South Florida.
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What is a widely marketed entry price level? Asking prices have been marketed starting around $3.9 million, varying by residence and timing.
For a tailored shortlist and next-step guidance, connect with MILLION Luxury.
Million Luxury
Million Luxury
Welcome to MILLION, an exclusive luxury real estate boutique nestled in the heart of South Florida’s most desirable locations. Specializing in high-end properties, we provide a sanctuary for discerning clients including top Fortune 500 executives, affluent families, celebrities, and professional athletes from across the globe. At MILLION, we understand the unique demands of our elite clientele and offer a seamless blend of confidentiality and personalized attention. Our commitment to privacy is unwavering; we ensure that every transaction and interaction is handled with the utmost discretion and according to stringent confidentiality protocols. Our concierge service embodies the pinnacle of white-glove care, offering tailored assistance that transcends traditional real estate support.
