Sunny Isles Beach, Miami‑Dade skyline over sandy beach and Atlantic, prime corridor of luxury and ultra luxury condos; preconstruction and resale. Featuring coastal, city, and beachview.
Sunny Isles Beach, Miami‑Dade skyline over sandy beach and Atlantic, prime corridor of luxury and ultra luxury condos; preconstruction and resale. Featuring coastal, city, and beachview.

Location or Brand Name? Branded Condo in a Lesser Area vs. Top Location Without the Brand

In South Florida’s luxury condo universe, “brand” and “address” both command a premium, but they do so in different ways. This editorial compares Miami Beach and Sunny Isles through the lens of liquidity, pricing power, and total cost of ownership, with a buyer-focused framework for underwriting the real value of hospitality-led living.

South of Fifth, Miami Beach skyline with ocean view and sandy beaches, exclusive area for luxury and ultra luxury condos; preconstruction and resale.
South of Fifth, Miami Beach skyline with ocean view and sandy beaches, exclusive area for luxury and ultra luxury condos; preconstruction and resale.

Build or Buy? Custom Mansion vs. Turnkey Condo for Your South Florida Dream Home

A buyer-oriented framework for high-net-worth households weighing a custom build against a turnkey purchase in South Florida, with realistic timelines, cost categories, insurance and HOA considerations, and decision triggers.

Shore Club, Miami Beach skyline and ocean view, prime South Beach location for luxury and ultra luxury condos; preconstruction.
Shore Club, Miami Beach skyline and ocean view, prime South Beach location for luxury and ultra luxury condos; preconstruction.

Off-Market Opportunities: How Savvy Buyers Find Ultra-Luxury Homes Before They List

A discreet, buyer-first guide to sourcing and securing South Florida’s off-market luxury homes, with practical guardrails around privacy, proof of funds, fair housing, and MLS rules.

Aman Residences Miami Beach ultra luxury oceanfront highrise condos in daylight, showcasing modern preconstruction architecture and expansive waterfront views along the Miami Beach coastline. Featuring condo.
Aman Residences Miami Beach ultra luxury oceanfront highrise condos in daylight, showcasing modern preconstruction architecture and expansive waterfront views along the Miami Beach coastline. Featuring condo.

The Final Walk-Through: What to Check Before Closing on Your New Luxury Condo

A buyer-focused, South Florida-ready final walk-through guide for luxury condo purchases, emphasizing unit-condition verification, documentation, and closing-day leverage.

Miami skyline at sunset with pastel clouds and bay. Downtown Miami; coveted urban coast for luxury and ultra luxury condos, with preconstruction and resale.
Miami skyline at sunset with pastel clouds and bay. Downtown Miami; coveted urban coast for luxury and ultra luxury condos, with preconstruction and resale.

Understanding the True Cost of Owning a $5M+ Home in South Florida (Beyond the Mortgage)

A discreet, buyer-forward guide to the real carrying costs behind South Florida’s luxury homes and condos in 2026: taxes, insurance, fees, maintenance, and staffing.

Hibiscus/Star/Palm Islands with Miami skyline at waterfront sunset, iconic bay views in an area known for luxury and ultra luxury condos; prime resale.
Hibiscus/Star/Palm Islands with Miami skyline at waterfront sunset, iconic bay views in an area known for luxury and ultra luxury condos; prime resale.

Miami vs. Palm Beach: Where Do Families Prefer to Live and Invest in 2026?

South Florida’s luxury market is being shaped less by local seasonality and more by durable global behavior: cross-border capital, tax-driven domestic migration, and a scarcity of irreplaceable coastal land. This 2026 lens matters because the market is no longer one monolithic “South Florida” story. Miami-Dade and Palm Beach County are moving at different speeds, with negotiating dynamics shifting alongside inventory and pricing behavior. For sophisticated buyers, the opportunity is in knowing where scarcity is structural, where pricing is normalizing, and how to underwrite lifestyle value with the same rigor as a balance sheet.

About Us

MILLION is a luxury real estate boutique specializing in South Florida's most exclusive properties. We serve discerning clients with discretion, personalized service, and the refined excellence that defines modern luxury.