Sunny Isles Beach, Miami‑Dade skyline over sandy beach and Atlantic, prime corridor of luxury and ultra luxury condos; preconstruction and resale. Featuring coastal, city, and beachview.
Sunny Isles Beach, Miami‑Dade skyline over sandy beach and Atlantic, prime corridor of luxury and ultra luxury condos; preconstruction and resale. Featuring coastal, city, and beachview.

Location or Brand Name? Branded Condo in a Lesser Area vs. Top Location Without the Brand

In South Florida’s luxury condo universe, “brand” and “address” both command a premium, but they do so in different ways. This editorial compares Miami Beach and Sunny Isles through the lens of liquidity, pricing power, and total cost of ownership, with a buyer-focused framework for underwriting the real value of hospitality-led living.

The Perigon Miami Beach coastal restaurant interior - chef‑driven amenity for luxury and ultra luxury condos; preconstruction.
The Perigon Miami Beach coastal restaurant interior - chef‑driven amenity for luxury and ultra luxury condos; preconstruction.

Miami vs. Austin: Two Booming Tech Hubs Compete for Luxury Homebuyers

Miami’s ultra-luxury market continues to trade at rarefied price points with a distinctly cash-led buyer profile and deep global demand, while Austin offers a different kind of prime: executive-driven, lifestyle-forward, and increasingly price-sensitive as inventory has built. For South Florida buyers comparing a primary residence, a tax-friendly second home, or a capital-preservation play, the decision in 2026 hinges less on headlines and more on structure: liquidity, carrying costs, governance, and how each city performs when momentum cools.

Armani Casa Pompano Beach ultra luxury condos in South Florida offering modern architecture, oceanfront lifestyle, and premium amenities within a preconstruction project.
Armani Casa Pompano Beach ultra luxury condos in South Florida offering modern architecture, oceanfront lifestyle, and premium amenities within a preconstruction project.

EB-5 and South Florida Luxury Real Estate: What Discreet Buyers and Global Families Should Know for 2026

EB-5 capital is increasingly discussed alongside South Florida’s branded and waterfront development pipeline. This guide explains how the program actually works, what changed under the Reform and Integrity Act, and how to evaluate EB-5 exposure when you are considering a New-construction purchase in Miami-beach, Fort-lauderdale, or Pompano-beach.

Coral Gables coastal aerial over residential waterways and yachts—desirable South Florida location for luxury and ultra luxury condos, with preconstruction and resale.
Coral Gables coastal aerial over residential waterways and yachts—desirable South Florida location for luxury and ultra luxury condos, with preconstruction and resale.

Preservation as Luxury: How South Florida’s Historic Districts Shape Trophy Real Estate

In South Florida, historic designation is no longer a quaint footnote to coastal glamour. It has become a form of controlled scarcity that influences what can be built, what can be restored, and what a buyer ultimately values. From Miami Beach’s Art Deco fabric to Coral Gables’ Mediterranean design discipline, preservation is increasingly intertwined with the region’s most ambitious residential narratives, especially as wealth migration pushes demand into record territory.

Miami Beach ultra luxury waterfront estate with private yacht—yachting lifestyle amid nearby luxury and ultra luxury condos; high‑end resale.
Miami Beach ultra luxury waterfront estate with private yacht—yachting lifestyle amid nearby luxury and ultra luxury condos; high‑end resale.

FinCEN’s 2026 Residential Real Estate Reporting Rule: What South Florida Luxury Buyers Should Expect

A new federal reporting regime arrives March 1, 2026. For South Florida’s ultra-luxury market, it reshapes what “private” can mean in cash and entity purchases, and it changes how closings are prepared, documented, and timed.

South of Fifth waterfront at sunset, pastel sky over Miami Beach skyline—sought‑after setting for luxury and ultra luxury condos; preconstruction and resale.
South of Fifth waterfront at sunset, pastel sky over Miami Beach skyline—sought‑after setting for luxury and ultra luxury condos; preconstruction and resale.

Why Ultra-Wealth Buyers Keep Choosing South Florida: Taxes, Privacy, and Record-Setting Waterfront Trades

From billionaire bunker enclaves to nine-figure penthouses, South Florida’s luxury market increasingly functions like a residency strategy, a privacy strategy, and a lifestyle allocation all at once.

About Us

MILLION is a luxury real estate boutique specializing in South Florida's most exclusive properties. We serve discerning clients with discretion, personalized service, and the refined excellence that defines modern luxury.