Ora by Casa Tua, Brickell: A Culinary-Infused Tower Redefining Live-Work-Play
Quick Summary
- Planned 76-story Brickell tower with 540 fully furnished, turnkey homes
- Studio to 4-bedroom layouts, with publicly disclosed floorplan range
- Hospitality-led living with four Casa Tua dining concepts in-building
- Short-term rental flexibility with a 3-night minimum stay structure
ORA by Casa Tua Brickell, at a glance
In Brickell-where business hours spill into social hours and weekday plans can look like weekend itineraries-the next wave of luxury is less about sheer scale and more about operational ease. ORA by Casa Tua sits squarely in that lane: a planned 76-story, mixed-use tower with 540 fully furnished residences, conceived for owners who want the cadence of a hotel with the privacy and equity of a home.
The project is planned for 1210 Brickell Avenue, squarely in the neighborhood’s core. Architecture is by Arquitectonica, interiors by Milan-based m2atelier, and development by Fortune International Group. Together, the team signals a familiar Miami formula: a skyline-forward silhouette paired with interiors intended to read international rather than regional.
For buyers, the headline is the combination of turnkey ownership and flexibility. ORA’s residences are marketed as fully furnished, and the ownership structure is promoted with short-term rentals permitted on a 3-night minimum stay. In a district where owners often move between cities and time zones, that pairing can matter as much as view corridors or ceiling heights.
Brickell’s new luxury: turnkey, service, and control
Brickell has long been Miami’s financial district, but buying decisions here have become increasingly lifestyle-led. Proximity to offices still carries weight, yet the premium is often paid for reduced friction: arrive, unpack nothing, and live in a building that operates with club-level precision.
ORA leans into that shift with hospitality-driven services and dining programming built into the project’s identity. The pitch isn’t “amenities” in the abstract; it’s a set of daily-use spaces designed to make leaving the building optional. For certain owners, that is the ultimate luxury-especially when Brickell’s calendar runs dense and spontaneity is part of the appeal.
Within Brickell’s broader ecosystem, buyers also benchmark ORA against other distinctively branded residential experiences. For a more classic waterfront sensibility, Una Residences Brickell offers a different take on privacy and place-making, while Baccarat Residences Brickell signals a more ceremonial, arrival-driven tone.
Residences and layouts: what “fully furnished” really implies
ORA’s residential mix is publicly presented as ranging from studios to 4-bedroom residences, including larger configurations. Reported floorplans begin around 487 square feet for studios and extend to roughly 2,302 square feet for 4-bedroom plus den residences, with variation by plan.
A fully furnished promise changes the decision framework. Instead of asking, “How quickly can I remodel?” the more relevant questions become: Is the furniture package truly livable, not just photogenic? Does it support extended stays as confidently as short ones? And will personal art, lighting, or textiles layer in cleanly-without the space feeling over-composed?
In practical terms, a turnkey model tends to suit three buyer profiles:
First, the business traveler who wants to land in Miami and be operational within an hour. Second, the second-home owner who prefers a private suite-not a renovation project. Third, the investor who wants a unit that’s rent-ready from day one, with minimal setup.
Across all three, the quieter luxury is consistency: a building that reads as intentionally designed, rather than a collage of owner-by-owner fit-outs.
Short-term rental flexibility: designed for modern ownership
ORA’s marketing emphasizes flexible ownership, including short-term rentals with a 3-night minimum stay. That single policy detail can shape the entire ownership experience-from building culture to the practicality of holding a residence that isn’t used year-round.
Flexibility doesn’t automatically mean a “party building.” The strongest short-term programs are defined by quality control: clear arrival protocols, a consistent guest experience, and management that protects long-term owners’ privacy. In Brickell, buyers who prioritize flexibility often prioritize discretion just as much.
Owners evaluating ORA alongside other Brickell towers should weigh how this flexibility fits their personal cadence. If you plan to use the residence frequently for shorter stays, the 3-night minimum can align with a workweek rhythm. If you plan to lease strategically, it can broaden demand beyond the typical annual renter.
In the same neighborhood conversation, projects such as Mercedes-Benz Places Miami and 888 Brickell by Dolce & Gabbana underscore how brand-led residential demand is increasingly tied to experience as much as to floorplan.
A Casa Tua building: dining as infrastructure
ORA is branded with Casa Tua, a hospitality concept founded in 2001 by Miky and Leticia Grendene that evolved from a private hospitality idea into an international brand. In ORA, that relationship is expressed through four in-building dining concepts: TERRA, UVA, FUOCO, and VENTO.
TERRA is presented as a 24-hour gourmet market and bakery-often the most valuable kind of amenity because it’s the one you reach for without thinking. It’s the difference between “I should stock the fridge” and “I can pick up what I need on my way upstairs.”
UVA is positioned as an enoteca and wine bar with a curated list marketed as 500-plus labels, aimed at the owner who wants an easy, refined social option that still feels elevated.
FUOCO is described as a fire-driven dining concept with a wood-fire emphasis. VENTO is presented as a rooftop dining and entertainment concept paired with expansive views and a rooftop pool component. Together, the four concepts read like an internal neighborhood-designed to keep owners within the building’s orbit while still offering real variety.
For buyers who entertain, the value is straightforward: hosting becomes a seamless transition between private space and public energy. For investors, it can translate into clearer guest appeal, because the on-site experience is immediate and legible.
Wellness and the “Bosco” sky park: amenity as architecture
One of ORA’s signature amenities is “Bosco,” described as a multi-level sky park with lush landscaping and wellness-focused spaces. In today’s Miami luxury market, a sky park signals more than greenery; it creates a daily ritual inside a vertical building-a place to decompress without ever leaving the tower.
Complementing that is a two-level wellness center and spa concept that includes thermal experiences such as sauna, steam, and hammam, as marketed. For many buyers, wellness is no longer a box to check. It’s part of the residence’s operating system, especially for those maintaining consistent routines while moving between homes.
The pairing of a sky park and a thermal program suggests an intent to compete not only on aesthetics, but on how the building feels to live in at 7 a.m. and at 10 p.m. This is where hospitality and residential design overlap most convincingly: amenity spaces become part of your schedule, not an occasional indulgence.
Timeline and purchase structure: what’s publicly disclosed
ORA’s delivery timing is marketed around 2029, commonly cited as spring 2029. Treat any timeline as an estimate and anchor instead to what is structurally disclosed: staged deposits and payments across construction milestones, with a larger balance due at closing. Details vary by buyer and unit.
In practice, a staged structure is most useful when it matches your capital plan. If you’re moving proceeds from an existing sale or allocating across multiple holdings, the deposit cadence can matter as much as the final purchase price.
ORA also promotes EB-5 related information for qualifying foreign investors via a dedicated EB-5 page. For globally oriented buyers, that visibility signals that international ownership considerations were part of the project’s early marketing strategy.
Who ORA fits best
ORA’s concept isn’t one-size-fits-all. It’s best understood as a deliberate answer to a specific Brickell lifestyle.
If you want a fully custom, owner-led interior and the permanence of a purely long-term residential culture, a different building profile may suit you better. If, however, you value a residence that functions like a high-end suite-with services, on-site dining, and an ownership model built for flexible use-ORA’s thesis is clear.
The most natural fit is the buyer who measures luxury in time saved: less time furnishing, less time coordinating, less time deciding where to meet, and more time living. ORA is designed to make the building itself an extension of your calendar.
FAQs
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Where is ORA by Casa Tua located? It is planned for 1210 Brickell Avenue in the heart of Brickell.
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How tall is ORA by Casa Tua? The project is planned as a 76-story mixed-use tower.
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How many residences are planned? ORA is planned to include 540 fully furnished residences.
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What residence types are expected? Layouts are presented from studios to 4-bedroom residences, including larger options.
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What are the reported size ranges? Studios are reported to start around 487 square feet, with larger homes up to about 2,302 square feet.
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Are the residences sold furnished? Yes, the residences are marketed as fully furnished and turnkey.
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Does the building allow short-term rentals? Marketing indicates short-term rentals are allowed with a 3-night minimum stay.
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What dining concepts are planned in the building? The program includes TERRA, UVA, FUOCO, and VENTO under the Casa Tua brand.
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What is Bosco? Bosco is described as a multi-level sky park with lush landscaping and wellness-focused spaces.
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When is delivery expected? Sales materials market an estimated delivery around 2029, often referenced as spring 2029.
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