The Ritz‑Carlton South Beach sunrise skyline over Miami Beach—oceanfront landmark amid luxury and ultra luxury condos; resale.
The Ritz‑Carlton South Beach sunrise skyline over Miami Beach—oceanfront landmark amid luxury and ultra luxury condos; resale.

Branded Residences in South Florida: The 2026 Case for Service, Scarcity, and a Smarter Luxury Premium

Branded residences are scaling globally, and South Florida sits at the center of the North American story. For buyers, the appeal is less about a logo and more about predictable service, amenity standards, and resale clarity in a market where luxury lifestyles are increasingly multigenerational. This MILLION Luxury editorial breaks down why the branded model commands a premium, what to scrutinize in the operating structure, and where Miami-beach demand is concentrating as new product comes online.

The Perigon Miami Beach modern oceanfront condo design—curved glass architecture for luxury and ultra luxury condos; preconstruction.
The Perigon Miami Beach modern oceanfront condo design—curved glass architecture for luxury and ultra luxury condos; preconstruction.

Historic Preservation in Miami Beach: The Quiet Tax, Design, and Value Play Behind South Florida’s Most Coveted Addresses

In Miami Beach and greater South Florida, preservation is no longer only a cultural obligation. For luxury buyers and developers, it has become a disciplined strategy that can unlock tax advantages, streamline a property’s narrative value, and protect scarcity in neighborhoods where new waterfront land is effectively finite. This MILLION Luxury editorial explains how federal and local preservation frameworks intersect with design oversight, and why the region’s best “historic-meets-new” projects are increasingly defined by what they choose not to erase.

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MILLION is a luxury real estate boutique specializing in South Florida's most exclusive properties. We serve discerning clients with discretion, personalized service, and the refined excellence that defines modern luxury.