Bentley Residences Sunny Isles coastal skyscraper at sunset in Sunny Isles Beach; luxury and ultra luxury condos, preconstruction, resort coastline.
Bentley Residences Sunny Isles coastal skyscraper at sunset in Sunny Isles Beach; luxury and ultra luxury condos, preconstruction, resort coastline.

Muse Residences vs Ritz-Carlton Residences in Sunny Isles Beach: Service model

In Sunny Isles, luxury living is increasingly defined by what happens after the closing: staffing, privacy protocols, and the daily choreography of arrivals, deliveries, and upkeep. Muse and The Ritz-Carlton Residences® Sunny Isles both promise elevated service, but they arrive there through two distinct operating logics. One leans boutique and owner-centric, built around a small roster of residences and a highly curated resident experience. The other draws from a global hospitality playbook, designed to scale across a larger resident population while delivering consistent, resort-like programming. For buyers weighing a primary residence, second home, or long-stay rental strategy, the question is not simply “which is more luxurious.” It is which service model better matches your lifestyle: intimate and tech-forward with a privacy-first cadence, or branded and hospitality-led with a deeper bench of resort amenities and staff.

St. Regis Sunny Isles, Sunny Isles Beach oceanfront living room opening to terrace - indoor‑outdoor lifestyle in luxury and ultra luxury condos; preconstruction.
St. Regis Sunny Isles, Sunny Isles Beach oceanfront living room opening to terrace - indoor‑outdoor lifestyle in luxury and ultra luxury condos; preconstruction.

Sunny Isles Oceanfront New Construction: 2025–2026 Pipeline and Buyer’s Guide

A buyer-oriented look at Sunny Isles Beach’s next wave of branded, high-design oceanfront living, and what today’s pipeline signals for pricing power, lifestyle and timing.

Bentley Residences Sunny Isles apartment cityscape view in Sunny Isles Beach; luxury and ultra luxury condos, preconstruction, skyline outlook.
Bentley Residences Sunny Isles apartment cityscape view in Sunny Isles Beach; luxury and ultra luxury condos, preconstruction, skyline outlook.

Sunny Isles Beach: From Motel Row to a Branded-Residence Skyline

Sunny Isles Beach has undergone one of South Florida’s most visible reinventions, evolving from mid-century Motel Row into a dense oceanfront market where branded residences, hotel-grade services, and statement architecture shape value.

St. Regis Sunny Isles, Sunny Isles Beach beachfront high‑rises at sunset—oceanfront skyline of luxury and ultra luxury condos; preconstruction.
St. Regis Sunny Isles, Sunny Isles Beach beachfront high‑rises at sunset—oceanfront skyline of luxury and ultra luxury condos; preconstruction.

St. Regis Sunny Isles vs. Ritz-Carlton Sunny Isles: A Clash of Branded Beachfront Elegance

In Sunny Isles, the choice between St. Regis and Ritz-Carlton branded living is less about a logo and more about how you want your beachfront days to feel. Both names signal a hospitality-rooted standard, yet their buyer appeal often diverges: one leans toward heritage, ceremony, and a more theatrical sense of arrival, while the other tends to read as polished, contemporary, and quietly efficient. This guide frames the comparison through lifestyle, privacy, operations, and long-term ownership priorities, with an emphasis on what to verify before you buy.

Brickell, Miami skyline of glass skyscrapers and financial district towers—hub for luxury and ultra luxury condos, with preconstruction and resale inventory.
Brickell, Miami skyline of glass skyscrapers and financial district towers—hub for luxury and ultra luxury condos, with preconstruction and resale inventory.

Branded Residences in Miami Explained for Luxury Buyers

Miami has emerged as one of the world’s most concentrated markets for branded luxury residences, with hotel groups, fashion houses and automotive marques all staking their claim on the skyline. This article explains what branded residences really are, why brands from Waldorf Astoria and Ritz Carlton to Missoni and Bentley are converging on Miami, and how to read the logos in Brickell, Miami Beach and Sunny Isles with a buyer’s eye. The focus is on practical guidance for discerning end users and investors considering this new class of product.

Waldorf Astoria Residences Miami, Downtown modern living room with ocean view—sky‑high luxury and ultra luxury condos; preconstruction.
Waldorf Astoria Residences Miami, Downtown modern living room with ocean view—sky‑high luxury and ultra luxury condos; preconstruction.

Best Real Estate Professionals for Branded Residences and New Construction in Miami

An editorial guide to the leading real estate professionals and firms behind Miami’s branded residences and new construction towers, from Compass’s Ivan & Mike and legacy brokerages like The Jills Zeder Group and Cervera Real Estate to global platforms such as Fortune International Group, Douglas Elliman, ONE Sotheby’s and ISG/RelatedISG, with practical insight on how discerning buyers can choose the right advisor for a flagship Miami condominium.

About Us

MILLION is a luxury real estate boutique specializing in South Florida's most exclusive properties. We serve discerning clients with discretion, personalized service, and the refined excellence that defines modern luxury.