Miami Beach’s Heritage-Luxury Moment: Art Deco Revival, Branded Residences, and the New Collins Avenue Standard

Miami Beach is entering a new cycle where preservation and ultra-luxury are no longer competing ideas. Along Collins Avenue, landmark restorations and hotel-branded residences are reshaping buyer expectations around service, identity, and scarcity, with projects like the Raleigh and Shore Club anchoring what the press has nicknamed “Billionaire’s Beach.” For end users and investors alike, the opportunity is less about chasing novelty and more about underwriting permanence: irreplaceable oceanfront land, cultural cachet, and operator-led lifestyle execution.

The Perigon Miami Beach: Redefining Oceanfront Minimalism

An OMA-designed, 17-story tower on a rare two-acre ocean-to-bay site, The Perigon Miami Beach distills luxury to essentials: light, proportion and privacy. With just 73 homes, Tara Bernerd & Partners' interiors, deep wraparound terraces, and a base elevated about 45 feet, the building frames uninterrupted views while creating a garden-level resort. Residents enjoy a Shaun Hergatt restaurant, speakeasy, spa, fitness, wine room, screening room, and eight guest suites, plus 200 feet of private beach and a 25-meter pool.