Oceanfront palm-lined roadway along Palm Beach Island
Oceanfront palm-lined roadway along Palm Beach Island

South Ocean Boulevard, Palm Beach: Touring Billionaires’ Row in America’s Wealthiest Enclave

Along the Atlantic edge of Palm Beach Island, South Ocean Boulevard has become shorthand for a particular kind of coastal power: legacy estates, headline acquisitions, and a level of privacy that still feels rare in modern resort markets. Locally nicknamed “Billionaires’ Row,” the corridor compresses ocean frontage, Old-World architecture, and proximity to Worth Avenue into a single, tightly held strip. For buyers, South Ocean Boulevard is not simply an address. It is a decision about lifestyle mechanics: how you arrive and depart, how you entertain, how you protect quiet, and how you future-proof carrying costs in an era when insurance and building reserves matter as much as views. Below is a discreet, buyer-oriented guide to what makes this stretch of Palm Beach so consistently coveted, and how to think about the broader West-palm-beach market when the island inventory feels impossibly scarce.

South of Fifth, Miami Beach aerial view of barrier island and shoreline - hotspot for luxury and ultra luxury condos; preconstruction and resale.
South of Fifth, Miami Beach aerial view of barrier island and shoreline - hotspot for luxury and ultra luxury condos; preconstruction and resale.

Palm Beach Island vs. Jupiter Island: Old Guard Glamour vs. Ultra-Private Hideaway for Elite Buyers

Palm Beach and Jupiter Island sit at the pinnacle of South Florida’s barrier-island living, but they deliver prestige in distinctly different ways. This MILLION Luxury guide compares density, privacy, negotiation dynamics, and the new-construction counterpoint across the Intracoastal in West Palm Beach so buyers can align lifestyle with acquisition strategy.

Sunset rooftop pool view at Forte on Flagler, West Palm Beach, capturing luxury condo lifestyle and coastal city vistas.
Sunset rooftop pool view at Forte on Flagler, West Palm Beach, capturing luxury condo lifestyle and coastal city vistas.

Aventura vs. Palm Beach Gardens: Shopping, Golf, and Luxury Lifestyles in Two Different Counties

In South Florida, the most durable real estate value is increasingly tied to lifestyle infrastructure: luxury retail, member clubs, championship golf, and dining that functions like an amenity. For buyers weighing where to place capital and time, five hubs stand out for the way they compress daily convenience into a tightly curated radius: Aventura, Palm Beach Gardens, Palm Beach’s Worth Avenue district, PGA National’s resort-and-membership ecosystem, and West Palm Beach’s Flagler corridor. Together, they reveal a decisive shift in what defines “prime” in 2026: not just waterfront views, but proximity to experiences that stay relevant year after year.

Bay view of Coral Gables waterfront luxury homes - prime South Florida zone near luxury and ultra luxury condos, with preconstruction and resale activity.
Bay view of Coral Gables waterfront luxury homes - prime South Florida zone near luxury and ultra luxury condos, with preconstruction and resale activity.

Is New Construction Overpriced or Worth It? How to Judge Value in a Brand-New Condo vs. a 5-Year-Old One

In South Florida’s luxury condo market, the real pricing contest in 2026 is rarely about sticker price. It is about predictable operating costs, looming capital projects, insurance volatility, and how much risk you want to underwrite personally. Here is a buyer-focused framework to compare pre-construction and a five-year-old resale condo, with a particular lens on Florida’s post-Surfside regulatory reality and the region’s cash-heavy luxury demand.

Miami coastline aerial—turquoise Atlantic, sandy beaches and bayside towers; major South Florida hub for luxury and ultra luxury condos, preconstruction and resale.
Miami coastline aerial—turquoise Atlantic, sandy beaches and bayside towers; major South Florida hub for luxury and ultra luxury condos, preconstruction and resale.

The White-Glove Relocation Playbook: Moving Art, Wine, and Exotic Cars to South Florida

For collectors relocating to Miami and Palm Beach, the move is not just about square footage. It is about safeguarding the irreplaceable: fine art, cellar wine, and exotic vehicles. This MILLION Luxury guide breaks down the specialist ecosystem in South Florida and the decisions that protect value, provenance, and condition from pickup to final placement.

ALBA Palm Beach, West Palm Beach waterfront building with sailboats on the Intracoastal—boutique luxury and ultra luxury condos; preconstruction.
ALBA Palm Beach, West Palm Beach waterfront building with sailboats on the Intracoastal—boutique luxury and ultra luxury condos; preconstruction.

West Palm Beach’s New Luxury Condo Playbook: Boutique Full-Floor Living vs. Branded Flexibility

In West-palm-beach, the newest wave of New-construction condos is splitting into two distinct experiences: ultra-private, full-floor homes designed like waterfront estates in the sky, and hotel-adjacent residences engineered for turnkey ownership and leasing flexibility. This guide compares three headline projects by what matters to sophisticated buyers: plan efficiency, privacy, ceiling height, glazing, terraces, and the operational realities that shape daily life and long-term value.

About Us

MILLION is a luxury real estate boutique specializing in South Florida's most exclusive properties. We serve discerning clients with discretion, personalized service, and the refined excellence that defines modern luxury.