ORA by Casa Tua Brickell: Culinary Heritage Meets Luxurious High-Rise Living
Quick Summary
- A planned 76-story Brickell tower offers fully furnished, turnkey residences
- Four Casa Tua culinary concepts aim to make dining a daily, on-site ritual
- Bosco sky park and wellness programming put nature and recovery at the core
- Flexible ownership includes short-term rentals with a stated 3-day minimum
Why ORA by Casa Tua is a different kind of Brickell luxury
Brickell has matured into a neighborhood where luxury is no longer defined only by views and finishes, but by ease of living. ORA by Casa Tua Brickell enters that conversation as a planned 76-story residential tower developed by Fortune International Group, with architecture by Arquitectonica and interiors by Milan-based m2atelier. The defining proposition is not simply new construction, but a deliberate fusion of residence and hospitality: approximately 540 fully furnished homes, ranging from studios to four-bedroom layouts, presented as turnkey. For buyers who prioritize optionality, ORA also promotes flexible ownership and short-term rentals with a stated minimum stay of three days. In Brickell, where many owners split time between cities, that combination reads as practical luxury. The home is ready on arrival, and the building is designed to deliver the gravitational pull that typically requires a concierge network across town.
Turnkey, fully furnished residences: what that signals for buyers
Fully furnished can mean many things in the market, from a marketing flourish to true end-to-end delivery. ORA’s positioning is unambiguous: turnkey living sits at the center of the concept. For a primary resident, that can translate to a shorter runway between closing and feeling fully settled. For a second-home owner, it suggests less friction and fewer decisions, particularly when time in Miami is measured in weekends and short seasons. The project also emphasizes smart-home technology that allows residents to control home functions remotely. In a lifestyle where arrivals can be spontaneous, remote control of lighting, climate, and security aligns with modern luxury expectations. This approach also reframes what value looks like in Brickell. A buyer comparing traditional white-box delivery against a curated, furnished residence is not only shopping square footage. They are shopping time, consistency, and the confidence that the home will photograph and live well from day one. For those considering other Brickell options with a strong lifestyle lens, Una Residences Brickell offers a different expression of waterfront-forward living, while The Residences at 1428 Brickell speaks to buyers who prioritize a more classic, private-residence posture.
A culinary building, not just a building with restaurants
ORA’s food and beverage program is positioned as four distinct Casa Tua concepts within the tower. That matters because it shifts dining from an amenity to infrastructure: something designed to support daily life rather than occasional convenience.
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TERRA is described as a 24-hour gourmet market and bakery concept.
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UVA is positioned as a wine-focused concept with a sommelier-curated selection of 500+ labels.
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FUOCO is described as wood-fire dining centered on cooking over open flame.
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VENTO is described as a rooftop, two-story indoor-outdoor dining and lounge concept with panoramic views and a rooftop pool.
For a resident, this creates a self-contained rhythm: coffee and provisions, a glass of wine without leaving the building, and a rooftop destination that can function as your default third place. In Brickell, where schedules swing from boardroom to late reservation, the luxury is less about novelty and more about dependable quality within an elevator ride. The Casa Tua brand’s roots in Miami Beach and expansion into New York as a members-club concept also inform the tone: this is meant to read as a cultural outpost, not simply a lobby-level tenant.
Wellness and the rise of the private, all-day amenity ecosystem
Luxury buyers increasingly ask a quiet question: can the building improve my daily life without feeling performative? ORA’s amenity narrative places wellness at the center, with integrated offerings spanning fitness and movement, spa-style programming, and pools. The signature gesture is BOSCO, described as an approximately 40-foot-tall, multi-level sky park positioned around the middle of the tower. Its marketed program includes greenery, walking paths, water features, wellness spaces, and areas for events like outdoor film or live music. The appeal is psychological as much as it is physical. Brickell can be electric, but it can also be relentless. A vertically stacked park becomes a buffer, offering a place to decompress that is neither your unit nor the street. For owners who treat Miami as a performance city, BOSCO reads like recovery built into the architecture. If your wellness priority leans toward resort-grade programming and a neighborhood identity anchored by it, The Well Coconut Grove provides a useful point of comparison in how South Florida is integrating health-forward living into new residential product.
Flexible ownership, short-term stays, and what “3 days” really means
ORA markets flexible ownership that includes short-term rentals with a stated minimum stay of three days. For buyers, the key is not only the ability to rent, but the building’s intent: to design operations, furnishings, and the resident experience around real usage patterns. For an investment-minded owner, shorter minimums can increase the number of usable nights and broaden the guest profile. For a lifestyle buyer, it can also mean the building expects turnover and plans for it, which can be reassuring if the service model is strong and resident privacy is respected. It also sits squarely in the evolving Miami conversation around short-term rentals: owners want freedom, neighbors want discretion, and buildings must choose their posture. ORA is not ambiguous about its orientation, and that clarity is a feature for buyers who want to align their purchase with their intended use.
Brickell context: where ORA fits in the current luxury map
Brickell luxury has diversified. Some buildings lean into brand-driven fashion and spectacle; others pursue quiet refinement, with fewer units and more traditional residential conventions. ORA plants its flag in a third lane: hospitality-coded living with culinary credibility, delivered in a fully furnished format. That places it in conversation with brand-led towers such as 888 Brickell by Dolce & Gabbana, where the draw is a highly authored design identity. ORA’s authorship is less about a logo and more about a lifestyle thesis: the home as a curated environment, supported by on-site experiences. From a buyer’s perspective, the decision often comes down to which friction you are trying to remove.
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If you want a traditional residential setup, you may prefer a building that assumes long-term occupancy and a quieter operational profile.
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If you want a pied-a-terre that behaves like a private club, a furnished product with short-stay flexibility can align better.
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If you expect your building to be your default dining and social address, a four-concept program becomes a tangible differentiator.
Pricing is publicly advertised from the high-$800Ks for studios up to $4M+ for larger and penthouse inventory, with variation by layout and views. Completion is marketed for 2029, a timeline that matters for buyers balancing today’s lifestyle needs with long-range planning.
Who ORA is best suited for
ORA is not attempting to be everything to everyone. Its strongest fit is for buyers who treat their residence as an operating system for Miami life.
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The global commuter who wants a consistent, fully furnished landing pad.
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The social buyer who prefers to host in curated settings without leaving the building.
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The wellness-minded resident who values recovery spaces that feel integrated rather than ornamental.
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The investor who wants a product intentionally designed for short-term usage, with a clear minimum stay policy.
It can also appeal to buyers exploring pathways that go beyond pure real estate ownership. ORA promotes an EB-5 pathway option via an affiliated program, which some international buyers may evaluate as part of a broader U.S. lifestyle plan.
What to ask before you reserve
The highest-end buyers often win by asking operational questions early, especially with furnished residences and flexible ownership.
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Confirm what fully furnished includes in practice: furniture, lighting, window treatments, kitchenware, and replacement cycles.
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Understand how short-term rentals are administered and how resident privacy is protected.
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Clarify how the four culinary concepts integrate with resident access, priority seating, and delivery.
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Review smart-home capabilities and how they are supported over time.
These are the details that determine whether a turnkey promise feels effortless or merely convenient.
FAQs
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What is ORA by Casa Tua? It is a planned 76-story luxury residential tower in Brickell developed by Fortune International Group, with architecture by Arquitectonica and interiors by m2atelier.
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Are the residences sold furnished? Yes, the homes are marketed as fully furnished and turnkey.
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What residence types are planned? The project is marketed to include approximately 540 residences ranging from studios to four-bedroom homes.
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Does ORA allow short-term rentals? The project promotes flexible ownership that includes short-term rentals with a stated three-day minimum stay.
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What is BOSCO? BOSCO is marketed as an approximately 40-foot-tall, multi-level sky park located around the middle of the tower.
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What dining concepts are planned inside the building? ORA positions four Casa Tua concepts: TERRA, UVA, FUOCO, and VENTO.
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What is TERRA at ORA? TERRA is described as a 24-hour gourmet market and bakery concept.
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What is UVA at ORA? UVA is positioned as a wine-focused concept with a sommelier-curated selection of 500+ labels.
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What is FUOCO at ORA? FUOCO is described as a wood-fire dining concept centered on cooking over open flame.
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When is ORA expected to complete? Completion is marketed for 2029.
Explore Brickell’s next generation of turnkey living with MILLION Luxury
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Million Luxury
Welcome to MILLION, an exclusive luxury real estate boutique nestled in the heart of South Florida’s most desirable locations. Specializing in high-end properties, we provide a sanctuary for discerning clients including top Fortune 500 executives, affluent families, celebrities, and professional athletes from across the globe. At MILLION, we understand the unique demands of our elite clientele and offer a seamless blend of confidentiality and personalized attention. Our commitment to privacy is unwavering; we ensure that every transaction and interaction is handled with the utmost discretion and according to stringent confidentiality protocols. Our concierge service embodies the pinnacle of white-glove care, offering tailored assistance that transcends traditional real estate support.
