Colette Residences vs St. Regis Residences in Brickell: Service model tour notes
Quick Summary
- St. Regis centers branded butler-led living with a large amenity stack
- Colette offers a boutique 38-residence format with private elevator access
- Pricing and timelines differ, shaping both lifestyle and planning cadence
- Use service, privacy, and scale to match the building to your daily habits
The question behind the question: what kind of service do you actually want?
In South Florida’s ultra-premium market, comparing new-construction residences is rarely a simple exercise in bedrooms and square footage. The more decisive question is operational: do you want a hospitality-integrated building where service is designed to anticipate you, or a boutique residential environment where privacy and control are the defining luxuries?
That is the central distinction between St. Regis Residences Miami and Colette Residences Brickell. Both are in South Brickell, both signal elevated design and wellness, and both attract buyers who value discretion. Yet they deliver luxury through different architectures of daily life: one through a globally recognized service culture, the other through a smaller-scale, owner-centric model.
For buyers weighing a primary residence, a second home, or a long-horizon pre-construction commitment, a service-first lens often clarifies the right fit fastest.
Snapshot: scale, pricing, and delivery windows
Start with what is publicly marketed and measurable.
Colette Residences is positioned as a boutique, five-story condominium with 38 residences at 1880 Brickell Avenue. Residences are generally marketed as two to four bedrooms, with reported interior sizes roughly 2,144 to 3,180 square feet, plus larger penthouses. Pricing is marketed from about $3.3 million, with delivery marketed for summer 2028.
St. Regis Residences, Miami is planned as a 50-story waterfront tower at 1809 Brickell Avenue with 152 residences. It is co-developed by Related Group and Integra Investments, with architecture by Robert A.M. Stern Architects and interiors by Rockwell Group. Pricing is marketed from about $5.6 million, with completion marketed for Q4 2027.
Even at this level, the positioning diverges. Colette leans into scarcity and a quieter building rhythm. St. Regis leans into a full-scale, waterfront, brand-driven lifestyle supported by a larger operational platform.
Concierge vs butler: the difference is not semantics
In luxury residential sales, “concierge” can mean many things. At its best, it’s a high-competence access point: reservations, coordination, problem-solving, and local recommendations. Colette advertises 24/7 concierge alongside controlled access and security positioning - consistent with a classic residential service layer rather than a hotel-integrated model.
St. Regis, by contrast, positions “St. Regis Butler Service” as a defining residential feature, and the brand describes butler service as a signature differentiator with heritage that began at The St. Regis New York. St. Regis Miami’s materials also describe a dedicated Butler Service Desk and multiple contact methods, including phone, email, and text.
In practical terms, a butler role is typically framed as more personal and anticipatory than a concierge role. For buyers, that distinction matters because it changes the building’s cadence. The service relationship is designed to be recurring and individualized rather than transactional. If your lifestyle includes frequent arrivals, guest hosting, wardrobe and travel logistics, and a preference for a highly orchestrated home base, branded butler service can read as a daily upgrade - not an occasional convenience.
Living at boutique scale: what Colette is really selling
Colette’s strongest proposition is not a headline amenity count. It’s the calm that comes from fewer neighbors, fewer public-facing spaces, and a more controlled flow of people through the building.
A detail that underscores this intent is direct private elevator access per residence, described as password-protected. In a market where privacy is increasingly prized, that arrival sequence isn’t merely a feature; it’s a statement about who the building is designed to serve.
Colette’s marketing also highlights a spec-forward interior package, including Miele appliances and Italian cabinetry and wardrobes from Cesar and LEMA. These cues speak to buyers who appreciate design discipline and a tailored, European sensibility - without necessarily wanting the theater of a grand lobby.
Amenities are positioned as boutique and wellness-oriented, including a rooftop pool, fitness, and spa-style elements such as sauna and massage. Think curated rather than sprawling: enough to support a self-contained daily rhythm, without turning the building into a social destination.
In Brickell, buyers who want a similarly residential-first posture in the area often also consider 2200 Brickell, which reflects a broader trend: smaller-format, design-led buildings that value privacy and proportion as much as views.
The hospitality-integrated tower: what St. Regis is really selling
If Colette’s promise is quiet control, St. Regis’ promise is a fully composed lifestyle - anchored by a brand-trained service culture and a larger amenity universe.
St. Regis markets residences with private elevators and foyers, 11-foot ceilings, floor-to-ceiling glass, and expansive terraces that emphasize bay views. Floor plans are marketed as two to seven bedrooms, spanning roughly 2,600 to 10,000-plus square feet, with larger combined options promoted in sales materials.
The amenity stack is positioned at an entirely different scale, often cited as 50,000-plus square feet with multiple pools, a high-end spa and wellness program, and multiple resident lounges. In practical terms, it’s the difference between having a few excellent places to reset and having a full menu of environments - quiet, social, restorative, and celebratory - each with its own design intent.
St. Regis Miami also emphasizes an on-site restaurant component by chef Fabio Trabocchi as part of the hospitality-integrated pitch. For some buyers, an on-property dining anchor isn’t about convenience; it’s about continuity - the sense that the building can host your life without outsourcing every moment.
This tower-driven, service-rich model is familiar to buyers who frequent branded beachfront residences. In Miami Beach, for instance, The Ritz-Carlton Residences® Miami Beach and Setai Residences Miami Beach are often referenced in the same breath for the way hospitality DNA shapes the resident experience, even when the design language and ownership patterns differ.
Buyer fit: who tends to choose which, and why
The most common misstep in these comparisons is treating service as a bonus rather than a decision framework. Instead, match the building to your daily habits.
If you value a controlled, low-visibility lifestyle, Colette’s smaller resident count, boutique scale, and private elevator access can feel inherently more protective. Buyers who work from home, maintain a predictable routine, or simply prefer not to move through busy common areas often respond to this.
If you want your home to behave like a well-run private club, St. Regis’ brand platform may be the better match. Branded butler service, a large amenity universe, and hospitality-grade programming are not just amenities; they function as infrastructure for a life that moves quickly, travels often, and entertains with regularity.
There is also a planning dimension. St. Regis is marketed for Q4 2027 completion, while Colette is marketed for summer 2028. For buyers coordinating life events, tax planning, or relocation timing, that year can matter.
The privacy equation: arrivals, guests, and the “feel” of common areas
Privacy is not a single feature. It’s an ecosystem of choices: the arrival sequence, elevator access, the density of amenities, and the frequency with which you share space.
Colette’s password-protected private elevator access is a direct lever on privacy. It reduces incidental contact and creates a residential rhythm that reads more like a private building than a resort.
St. Regis delivers privacy differently: through professionalized service and layered operations. In hospitality-integrated residences, staff often become the buffer between public life and private life. Guests can be managed, deliveries choreographed, and arrivals smoothed. For some buyers, that is the higher form of discretion.
If your lifestyle includes frequent visitors and you enjoy a more animated environment when you choose it, a larger amenity program can actually enhance privacy by giving you multiple places to go - rather than concentrating every interaction in a single lobby.
South Florida context: how Brickell compares to beachfront branded living
Brickell’s luxury conversation is increasingly about livability, not just skyline. Wellness spaces, service culture, and privacy mechanics have become the differentiators.
Miami Beach, meanwhile, often expresses luxury through a resort cadence and a closer relationship to the ocean. Buyers cross-shopping Brickell and the beach frequently use projects such as Shore Club Private Collections Miami Beach and 57 Ocean Miami Beach as reference points for how hospitality, wellness, and the shoreline influence the daily experience.
The useful takeaway is not that one geography is superior. It’s that service expectations shift with setting. Brickell can reward buyers who want proximity to the city with a residential-first tone. Miami Beach can reward buyers who want their home to feel like a destination, with hospitality embedded into the rhythm.
A pragmatic decision checklist (without the spreadsheet)
When the finishes are excellent on both sides, the decision typically narrows to three questions:
First, do you want a branded service culture or a traditional residential service layer? If you want a dedicated, anticipatory relationship, St. Regis is designed around that premise.
Second, how do you want to feel when you come home? If you want quiet immediately, Colette’s boutique format and private elevator access make a persuasive case.
Third, how much lifestyle do you want inside the building? St. Regis is marketed with a much larger amenity program; Colette is positioned with a more edited, wellness-oriented selection.
For a buyer in Brickell, these are not abstract considerations. They determine the tone of your mornings, the friction (or ease) of travel days, and whether hosting feels effortless or managerial.
FAQs
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Is Colette Residences Brickell a boutique building? Yes. It is marketed as a five-story condominium with 38 residences in South Brickell.
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What is the marketed starting price for Colette? Colette is marketed from about $3.3 million, subject to availability and change.
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When is Colette expected to deliver? Delivery is marketed for summer 2028.
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How large are Colette residences? Residences are generally marketed as 2 to 4 bedrooms with reported interiors of about 2,144 to 3,180 SF.
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Does Colette offer private elevator access? Yes. Marketing describes direct, password-protected private elevator access per residence.
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How tall is St. Regis Residences Miami and how many homes are planned? It is planned as a 50-story waterfront tower with 152 residences.
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What is the marketed starting price for St. Regis Residences Miami? Pricing is marketed from about $5.6 million, subject to change.
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What is the marketed completion timeline for St. Regis Residences Miami? Completion is marketed for Q4 2027.
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What is the key service differentiator at St. Regis? St. Regis highlights its signature Butler Service as a defining residential feature.
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Which is better for buyers who prioritize privacy over programming? Buyers seeking quieter, smaller-scale living often prefer boutique buildings, while others prefer staff-led privacy.
For a confidential assessment and a building-by-building shortlist, connect with MILLION Luxury.
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Million Luxury
Welcome to MILLION, an exclusive luxury real estate boutique nestled in the heart of South Florida’s most desirable locations. Specializing in high-end properties, we provide a sanctuary for discerning clients including top Fortune 500 executives, affluent families, celebrities, and professional athletes from across the globe. At MILLION, we understand the unique demands of our elite clientele and offer a seamless blend of confidentiality and personalized attention. Our commitment to privacy is unwavering; we ensure that every transaction and interaction is handled with the utmost discretion and according to stringent confidentiality protocols. Our concierge service embodies the pinnacle of white-glove care, offering tailored assistance that transcends traditional real estate support.
