Shell Bay Residences Hallandale: Auberge’s Private Golf Oasis in South Florida
Quick Summary
- A 150-acre Hallandale enclave unites residences, golf, marina, and wellness
- 20-story tower with 108 Auberge-managed homes planned for 2027 delivery
- Greg Norman-designed 18-hole course anchors a new private-club lifestyle
- Tennis spans four surfaces, with padel and pickleball rounding out play
A new private-club proposition for Hallandale
In a region where waterfront addresses often signal status, Shell Bay offers a different North Star: a private club first, with real estate designed to feel secondary to the lifestyle it unlocks. Set across a 150-acre enclave in Hallandale, the vision consolidates championship golf, a marina, racquet sports, wellness, and hospitality into one tightly curated ecosystem. For South Florida buyers who invest in rhythm rather than routines, that kind of programming is the tell. The most valuable amenity is not a finish package or a view corridor. It is the ability to spend a weekend moving from tee time to training to dinner without the friction of logistics. The residential component, Shell Bay by Auberge Hallandale, is designed to sit naturally within that club framework, with Auberge management and services shaping the day-to-day experience.
What Shell Bay includes, in real terms
Shell Bay is conceived as a private club and residential enclave, with an Auberge-branded hospitality component planned as part of the broader destination. At its center is Shell Bay Club, positioned as the first new private golf club in the Miami area in more than two decades, anchored by an 18-hole Greg Norman-designed championship course. Golf here is not treated as scenery. The course is published at 7,254 yards, with a 76.1 rating and 148 slope, complemented by “The Bays,” a large practice and training facility intended to extend the sport beyond a single round. Away from the fairways, the offering reads like a true private-membership portfolio:
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A marina with 48 slips intended for members and residents
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A racquet program marketed around a rare four-surface tennis concept
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Additional court sports programming including padel and pickleball
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A full spa and fitness component as part of the wellness experience
The point is less about checking boxes and more about concentration. When golf, marina, racquets, and wellness coexist inside one membership environment, the club becomes a home base, not an occasional destination.
The Residences at Shell Bay: scale, team, and timeline
The Residences at Shell Bay are planned as a 20-story tower with 108 residences, managed by Auberge. The building’s architecture is credited to Kobi Karp, with interiors by AvroKO. Vertical construction was reported to have begun in October 2025, with completion publicly marketed for 2027. Homes are offered in one- to four-bedroom floor plans, generally spanning roughly 1,200 to 4,500 square feet, with larger residences and penthouses priced higher. Entry pricing has been marketed from about $2 million and up. For buyers comparing “new” across South Florida, the most useful details are not only finishes. They are structural: the limited residence count, the service framework associated with Auberge management, and the way the tower is tethered to a private club designed to stand on its own.
The buyer profile: who Shell Bay is built for
Shell Bay’s ideal owner is not necessarily chasing the most visible address. This is for the buyer who wants a self-contained calendar.
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If golf is central, Shell Bay is designed to feel like membership first and real estate second.
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If boating is part of the lifestyle, the 48-slip marina signals convenience and continuity.
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If wellness and training matter, “The Bays” and a comprehensive fitness and spa component indicate a program, not a single room.
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If racquets are non-negotiable, the four-surface concept is a clear differentiator.
The project also aligns with a second-home mindset. It is tailored to owners who want to arrive, be known, and immediately have the day assemble itself: a morning on the course, a mid-day session on court, and dinner without leaving the ecosystem.
Hallandale in context: the quiet advantage of the in-between
Hallandale’s appeal is often underestimated by buyers who treat neighborhood prestige as shorthand for lifestyle. Yet the area’s real leverage is positional: close to the gravitational pull of Miami and the density of Fort Lauderdale, while maintaining a quieter cadence. For comparison, other nearby luxury plays can feel more overtly oceanfront or more purely residential. 2000 Ocean Hallandale Beach represents a more classic beachfront luxury proposition, where the water and the immediate shoreline experience drive the daily narrative. Shell Bay is different. It is an inland-style club environment paired with curated residential access. For some buyers, that shift matters: it trades the constant spectacle of the shoreline for the repeatable comfort of membership, where the best moments are reserved rather than shared.
How it compares to Miami’s branded-residence moment
South Florida’s new-construction market has accelerated branded living, particularly where hospitality is integrated into daily life. For buyers, the question is not whether a brand is present. It is whether the lifestyle is cohesive. In Brickell, for example, 2200 Brickell represents a different form of luxury: urban discretion, neighborhood walkability, and the sense that your address is a portal to dining, culture, and business. Shell Bay operates from a contrasting premise. Instead of plugging into the city, it creates a private world within it. That world is anchored by golf, marina access, and sports programming, intended to function whether or not you engage with the broader metro on any given day. That distinction helps buyers decide where their time will be spent. Some want to step out and be in the city. Others want the city to remain just outside the gates.
What to ask before you buy: the high-level diligence
Luxury due diligence is rarely about visible features. It is about governance and lived experience. When evaluating a private-club anchored development like Shell Bay, prioritize the questions that shape day-to-day reality.
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How is access to club programming structured for residents, and what is the process to participate?
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Which services are delivered through Auberge management, and which sit within the club?
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How do marina use, racquet scheduling, and golf access function during peak season?
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What is the long-term vision for the planned Auberge hotel component, and how might that interact with privacy?
What you are really buying is a system. The quality of that system determines whether the lifestyle feels effortless or merely impressive on paper.
Why the sales signal matters, even for end-users
Early demand can be a proxy for product-market fit, especially when buyers are sophisticated and the offering is clearly differentiated. Shell Bay’s residential launch was publicly associated with surpassing $100 million in sales since launching in October, a notable marker for a limited 108-residence tower. Even for end-users who are not thinking about resale on day one, momentum matters. It often correlates with cleaner execution, clearer market positioning, and a stronger owner community.
The South Florida luxury map: choosing your “home base”
The ultra-premium market is increasingly about selecting a home base that matches identity. Some buyers choose oceanfront minimalism, others choose city energy, and a smaller segment chooses private-club immersion. Miami Beach, for instance, can deliver a pure shoreline lifestyle in projects such as 57 Ocean Miami Beach, where proximity to the water and the beach experience are central to the daily narrative. Shell Bay, by contrast, is about controlled access: tee sheets, courts, slips, and services arranged around membership. It is not a replacement for the ocean. It is a different way of living in South Florida.
FAQs
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What is Shell Bay? A 150-acre private club and residential enclave in Hallandale Beach with Auberge involvement across the lifestyle and residences.
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How many residences are planned at The Residences at Shell Bay? The residential tower is planned for 108 residences within a 20-story building.
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Who is behind the residential design? The tower is credited to architect Kobi Karp with interiors by AvroKO.
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What is the expected completion timing? Completion has been publicly marketed for 2027, with vertical construction reported to have started in October 2025.
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What kind of floor plans are offered? Residences are marketed in one- to four-bedroom plans, generally around 1,200 to 4,500 square feet.
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What is the entry price point? Pricing has been marketed from about $2 million and up, with larger residences and penthouses priced higher.
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What makes the golf offering distinctive? The private club centers on a Greg Norman-designed 18-hole championship course and a dedicated practice facility called The Bays.
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Is there a marina component? Yes, the club includes a marina with 48 slips for members and residents.
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What racquet sports are included? The program is marketed around a four-surface tennis concept, with pickleball and padel also included.
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Is wellness part of the club experience? Yes, a full spa and fitness component is included as part of the private club amenities.
For private guidance on Shell Bay and other top-tier South Florida addresses, connect with MILLION Luxury
Million Luxury
Million Luxury
Welcome to MILLION, an exclusive luxury real estate boutique nestled in the heart of South Florida’s most desirable locations. Specializing in high-end properties, we provide a sanctuary for discerning clients including top Fortune 500 executives, affluent families, celebrities, and professional athletes from across the globe. At MILLION, we understand the unique demands of our elite clientele and offer a seamless blend of confidentiality and personalized attention. Our commitment to privacy is unwavering; we ensure that every transaction and interaction is handled with the utmost discretion and according to stringent confidentiality protocols. Our concierge service embodies the pinnacle of white-glove care, offering tailored assistance that transcends traditional real estate support.
