888 Brickell (Dolce & Gabbana): When High Fashion Meets High-Rise Living
Quick Summary
- Planned 90 stories and 1,049 feet, aiming to redefine Brickell’s skyline
- 259 fully furnished residences curated with Dolce & Gabbana Casa
- Hybrid condo-hotel model blends ownership with hotel-style services
- Amenities spotlight Pool Club, wellness recovery, padel, and dining venues
A new kind of Brickell address
Brickell has become Miami’s proving ground for global brands and ambitious vertical living. 888 Brickell by Dolce & Gabbana extends that trajectory into rarified territory: a branded luxury condo-hotel tower conceived with Dolce & Gabbana’s design language and a hospitality-forward stance. The publicly disclosed concept is direct and unusually specific for a pre-completion offering: 259 fully furnished residences delivered turnkey, with Dolce & Gabbana Casa curation shaping the interiors. For buyers who travel frequently, maintain multiple homes, or simply refuse the logistics of furnishing and staffing a second residence, turnkey is not a convenience. It is the product. What makes the project notable is not merely the brand on the door. It is the operating premise: ownership intertwined with hotel-style services, with lifestyle programming designed to read less like a condominium and more like a private vertical resort.
The headline specs that signal intent
In ultra-prime real estate, scale is messaging. Here, the disclosed numbers are meant to register globally, not only locally. The tower is planned at 90 stories and a stated height of 1,049 feet, and it has been marketed as poised to become Miami’s tallest residential tower upon completion. That kind of supertall ambition changes the buyer experience in tangible ways: views, privacy, and the feeling of living above the city’s noise floor. Design leadership is credited to Studio Sofield, reinforcing the project’s emphasis on the interior experience as a core value proposition, not a finishing touch. Brickell already offers a deep bench of new development for purchasers comparing architecture, amenity decks, and service levels. The distinction here is a singular, brand-led point of view paired with a hospitality format.
The hybrid condo-hotel model, explained for buyers
Hybrid can be an overused word, so it helps to translate it into daily life. At 888 Brickell, the positioning is explicitly condo-hotel: residences paired with hotel-style operations and services integrated into ownership. For an end user, this suggests a home that can function like a suite when you need it to. Arrivals can be spontaneous, departures can be fast, and the residence can remain presentation-ready without an owner managing vendors across time zones. For a second-home buyer, the hybrid frame typically appeals for three reasons:
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Consistency: service standards that do not depend on a patchwork of third parties.
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Convenience: fewer handoffs, fewer keys, fewer decisions.
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Lifestyle continuity: the building becomes an extension of how you already live when staying at the world’s best hotels.
This is also why the residences are described as fully furnished. Turnkey is not a style choice. It is the operational backbone.
What “fully furnished” means at this level
Many luxury towers deliver designer-ready shells or finish packages. Here, the project is marketed as delivering fully furnished homes curated via Dolce & Gabbana Casa. For the right buyer, that removes a major source of time and risk. Furnishing at the top end is not just selecting pieces. It is lead times, white-glove installation, art coordination, and the inevitable mismatch between renderings and lived reality. A comprehensive furnishing approach compresses that timeline and reinforces aesthetic cohesion. The trade-off is equally real: fully curated interiors can feel more like a brand expression than a blank canvas. Buyers who value control may see this as limiting. Buyers who value taste, speed, and effortless readiness may view it as a luxury in itself. For comparison, Brickell’s broader ecosystem includes other premium new construction options where the emphasis may be different, such as waterfront posture, quieter residential energy, or a more traditional ownership model. A building like Una Residences Brickell often enters the conversation for buyers who want Brickell’s address power with a more classically residential cadence.
Amenities as an operating system, not a checklist
The amenity story at 888 Brickell is framed as an on-site club rather than a rooftop afterthought. The published programming includes a dedicated Pool Club concept, wellness and recovery-style offerings such as plunge pools and treatment-driven experiences, and an indoor padel court. Multiple on-site food and beverage venues are also part of the lifestyle positioning. These details matter because they signal intent: to keep residents in the building, not merely to impress them on a tour. When wellness, social space, sport, and dining are layered into a single address, the building starts to function as a self-contained routine. In the branded segment, the best amenities are not always the most extravagant. They are the most repeatable. A true pool club becomes a weekly ritual. A recovery-driven spa becomes a performance tool. Padel becomes a social network.
Pricing, positioning, and the buyer profile
Public marketing has positioned pricing from roughly $2.1 million, with upper-end marketing indicating totals above $35 million. The spread suggests a mixed profile: from high-earning, convenience-driven professionals who want an instantly usable pied-a-terre, to trophy-home buyers who collect skyline, brand, and rarity. In practice, the buyer most likely to understand this building immediately is someone who already lives with hospitality: global travel, concierge expectations, and a preference for environments that feel choreographed. The target is less “upgrade my primary home” and more “make my Miami home effortless and iconic.” Brickell is not alone in this evolution. Miami’s luxury market increasingly treats service as a core component of value. In the same neighborhood, projects like St. Regis® Residences Brickell can appeal to buyers who anchor on brand-linked service culture, even if the design narrative differs.
Brickell context: walkability and the city-as-amenity
Part of the project’s appeal is where it sits in the Brickell experience: a dense, walkable district where daily life can happen on foot, and where dining, retail, and business nodes are stitched together. In this environment, the city becomes a secondary amenity deck. The building’s own food and beverage, wellness, and pool programming is not competing with Brickell’s energy. It is offering an edited alternative: the option to stay within a more private orbit when you want discretion. Buyers comparing Brickell’s current wave of luxury high rises should consider an honest question: do you want your life to be outward-facing, in the neighborhood every night, or inward-facing, with a private club cadence? Hybrid living tends to serve the buyer who wants both, depending on the week. For those who love Brickell’s convenience but want a different design and lifestyle framing, newer concepts such as Mercedes-Benz Places Miami illustrate how the district is broadening into multiple brand-defined micro-worlds.
Delivery horizon and what to watch while you wait
Marketing materials have cited an estimated completion timeline around 2029. As with any major, complex supertall, timelines can shift. A prudent buyer focuses less on a single delivery date and more on how the project executes its promise: quality control, service model clarity, and alignment between brand narrative and operational reality. One additional point for sophisticated purchasers: headlines can attach themselves to development principals in ways that do not necessarily map to a specific project. A widely covered lawsuit involving a partner connected to the development group described allegations tied to a separate Miami Beach deal, not this Brickell tower. The practical approach is to separate market noise from project-specific disclosures and stay disciplined about what actually pertains to the asset under consideration.
The takeaway: Brickell’s next expression of turnkey prestige
888 Brickell is ultimately a bet on a specific future of luxury: one where ownership is not the end point, but the beginning of a managed experience. The building’s disclosed fundamentals, from its planned 1,049-foot stature to its 259 fully furnished residences, are designed to reduce friction and heighten theater in equal measure. For the buyer who values discretion, time efficiency, and an environment that arrives fully composed, the proposition is compelling: a Brickell home that can feel like a hotel, without surrendering the permanence of ownership.
FAQs
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What is 888 Brickell by Dolce & Gabbana? It is a branded luxury condo-hotel tower planned for Brickell, pairing residences with hotel-style services and Dolce & Gabbana design curation.
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How tall is the tower planned to be? The project has been publicly described at 90 stories and 1,049 feet.
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How many residences are planned? The residences are advertised as 259 fully furnished units.
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Are the residences delivered furnished? Yes, the homes are marketed as fully furnished and turnkey via Dolce & Gabbana Casa curation.
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What does “hybrid condo-hotel” mean here? It indicates ownership combined with hotel-style operations and services integrated into daily living.
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What amenities have been disclosed? The published programming includes a Pool Club concept, wellness recovery elements, an indoor padel court, and multiple dining venues.
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Where is the tower located within Miami? It is planned for Brickell, a walkable urban district known for dining, retail, and business connectivity.
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What is the pricing range being marketed? Public marketing indicates entry around $2.1 million, with upper-end marketing citing totals above $35 million.
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Who is credited for architecture and design leadership? Studio Sofield is credited for architecture and design leadership.
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When is completion estimated? Some marketing materials cite an estimated completion timeline around 2029.
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