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Sunset rooftop pool view at Forte on Flagler, West Palm Beach, capturing luxury condo lifestyle and coastal city vistas.
Sunset rooftop pool view at Forte on Flagler, West Palm Beach, capturing luxury condo lifestyle and coastal city vistas.

Palm Beach vs Naples: Choosing Florida’s Two Most Coveted Luxury Markets

Palm Beach and Naples are both thriving at the top end, but they reward different buyer profiles. Here is a buyer-oriented, fact-grounded guide to the signals, submarkets, and lifestyle levers that matter most when deploying capital on Florida’s west and east coasts.

Last updated: January 10, 2026By MILLION Luxury Editorial

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