Brickell’s Next Luxury Baseline: Three Interior Philosophies Buyers Are Actually Choosing

In Brickell, the most meaningful differentiator in new luxury towers is no longer a view line or amenity deck. It is the interior philosophy: whether a residence arrives as a calibrated design language, a turn-key furnished home, or a privacy-first waterfront retreat. Using current marketing materials, MILLION Luxury compares Mercedes-Benz Places, ORA by Casa Tua, and Una Residences through the lens most relevant to end users and investors: finishes, furnishing strategy, kitchen and bath specifications, ceiling height and arrival, and what each approach signals about long-term livability and resale.

Bentley Residences vs The Estates at Acqualina: Two Very Different Amenity Philosophies in Sunny Isles

In Sunny Isles, amenity design has become a form of identity. Bentley Residences and The Estates at Acqualina both promise a fully serviced coastal life, yet they do it through radically different blueprints: one curated and club-like, the other campus-scale and multi-generational. Here is how sophisticated buyers can compare wellness, recreation, privacy, and daily rhythm when the “extras” are no longer extras.

Downtown Miami’s Next Branded Icons: Waldorf Astoria Residences and Faena on the River

Two high-profile branded towers are redefining the luxury conversation in Downtown Miami: a supertall hotel-and-residences landmark and a culture-forward riverfront twin-tower plan.

The Perigon Miami Beach: OMA’s Oceanfront Condominium Vision on Collins Avenue

On Miami Beach’s storied Collins Avenue, The Perigon is positioning itself as a new kind of oceanfront address: architecture-forward, privacy-led, and intentionally resident-centric. Planned for 5333 Collins Avenue in the Mid-Beach corridor often called Millionaires’ Row, the 17-story, 73-residence tower brings together Office for Metropolitan Architecture (OMA) with interiors by Tara Bernerd & Partners and landscape architecture by Gustafson Porter + Bowman. With dual-water frontage between the Atlantic Ocean and Indian Creek, and an amenity program that emphasizes private hospitality, The Perigon reflects where today’s ultra-prime buyer is headed: fewer residences, more discretion, and design that reads as a long-term asset, not a trend.

Brickell’s Next Luxury Benchmark: Wellness-Forward Branded Residences, From Mercedes-Benz Places to ORA by Casa Tua

In Brickell, wellness has moved from a nice-to-have amenity floor to a defining part of the ownership proposition. Two high-profile, brand-driven projects illustrate the shift: Mercedes-Benz Places Miami, with its design-and-mobility lens, and ORA by Casa Tua, with a hospitality-first approach anchored by dining, service, and verdant respite. For buyers weighing lifestyle, privacy, and long-term desirability, the most revealing differences are not just what each building offers, but how each one intends residents to live day to day.

Palm Beach vs Miami: Two Luxury Lifestyles, Two Very Different Real-Estate Plays

Palm Beach and Miami can both deliver an exceptional South Florida life, but they operate on different social systems. One is organized around private clubs, seasonal traditions, and discreet codes of belonging; the other is built on global dining, high-energy nightlife, and a denser, more public urban rhythm. For buyers weighing a primary residence, a winter base, or a legacy second home, the lifestyle differences often matter as much as the floor plan.