Baccarat Residences vs. Cipriani Residences: Brickell’s Battle of Branded Towers

In Brickell, two branded high-rises are defining what “service” means in Miami’s next cycle: Baccarat Residences at the Miami River’s edge and Cipriani Residences Miami along South Miami Avenue. Both are designed by Arquitectonica, yet their propositions diverge in the details that matter to end users and long-term holders: waterfront access and marina positioning versus a brand-led dining culture and an upper-tier collection in the tower’s top floors. This guide compares what is publicly marketed today, with a focus on layout philosophy, amenities, construction signals, and who each tower tends to fit.

Brickell’s Branded Residences, Rewritten: Cipriani and Mercedes-Benz Places as the New Amenity Standard

In Brickell, the most ambitious new towers are no longer competing on square footage alone. They are selling a private, service-driven version of the city: dining without reservations, wellness without crowds, and social space that feels curated rather than communal. Two branded concepts illustrate the shift clearly: Cipriani Residences Miami and Mercedes-Benz Places Miami. Both emphasize amenities as daily infrastructure, but they arrive there through different philosophies: one rooted in hospitality and dining, the other positioned as a multi-domain lifestyle ecosystem with park adjacency and brand-coded recreation. For buyers evaluating a primary residence, a pied-à-terre, or a long-hold asset in South Florida, the more useful question is not “Which tower has more amenities?” but “Which amenity model matches how you actually live?” The difference is subtle, and it is where the market’s next premium is being priced.

Cipriani vs Una in Brickell: Two Distinct Visions of Waterfront Luxury

Brickell’s newest trophy-level offerings increasingly divide into two buyer mindsets: the hospitality-led branded residence and the architecture-led waterfront tower. Cipriani Residences Miami and Una Residences illustrate that split with unusual clarity, from their skyline identities to their interior philosophies and amenity programming.

Mercedes-Benz Places vs Cipriani Residences Brickell: Choosing Your Branded Life in Brickell

In Brickell’s most competitive new-construction corridor, branded towers are no longer just a logo in the lobby. They are operating systems for daily life, expressed through wellness, mobility, dining, service, and the way a building asks you to spend your time. Mercedes-Benz Places and Cipriani Residences are two of the most closely watched names in this category, each pursuing a distinct vision of modern luxury: one engineered around experience, movement, and curated recreation, the other anchored in hospitality, dining, and private-club ritual. This editorial from MILLION Luxury looks at what each project is marketing today, and how those choices may translate into lived value for buyers who care as much about lifestyle architecture as floor plans.

Top 10 Signals Defining South Florida’s Ultra-Luxury Market in 2026

From record-setting penthouse pricing to municipal-grade security and yacht-ready marinas, South Florida’s ultra-luxury market is increasingly defined by operational advantages as much as square footage. This editorial ranking distills the most buyer-relevant signals shaping value at the top of the market heading into 2026, with clear distinctions between closed sales, reported contracts, and marketed positioning.

Brickell’s New Service Standard: Arrival, Storage, and Quiet Logistics in Ultra-Luxury New-Construction Living

In Miami’s most design-forward neighborhoods, luxury is increasingly measured not only in finishes, but in what runs flawlessly behind the scenes. From the choreography of a porte-cochère to the predictability of package handling and climate-smart storage, today’s buyers are underwriting operational excellence as seriously as views. This MILLION Luxury editorial looks at two distinct Brickell approaches to modern service: an 80-story Cipriani-branded tower with a hospitality-style concierge model and transportation perks, and a boutique, wellness-minded low-rise on Brickell Avenue designed for discretion and daily ease.