Cipriani Residences Brickell over Biscayne Bay; luxury waterfront tower for ultra luxury preconstruction condos in Brickell, Miami.
Cipriani Residences Brickell over Biscayne Bay; luxury waterfront tower for ultra luxury preconstruction condos in Brickell, Miami.

Baccarat Residences vs. Cipriani Residences: Brickell’s Battle of Branded Towers

In Brickell, two branded high-rises are defining what “service” means in Miami’s next cycle: Baccarat Residences at the Miami River’s edge and Cipriani Residences Miami along South Miami Avenue. Both are designed by Arquitectonica, yet their propositions diverge in the details that matter to end users and long-term holders: waterfront access and marina positioning versus a brand-led dining culture and an upper-tier collection in the tower’s top floors. This guide compares what is publicly marketed today, with a focus on layout philosophy, amenities, construction signals, and who each tower tends to fit.

Cipriani Residences Brickell waterfront living room; luxury interiors for ultra luxury preconstruction condos with bay views in Brickell, Miami.
Cipriani Residences Brickell waterfront living room; luxury interiors for ultra luxury preconstruction condos with bay views in Brickell, Miami.

Baccarat Residences vs ORA by Casa Tua in Brickell: A Buyer’s Guide to Quiet Luxury and Social Energy

In Brickell, two branded towers express two distinct definitions of luxury. Baccarat Residences leans into a waterfront, lower-density concept with design-forward interiors and a more private cadence. ORA by Casa Tua is conceived as hospitality-led living, with turnkey residences, dining-forward programming, and a larger ecosystem shaped by short-term flexibility. For buyers deciding between serenity and activation, the differentiators are measurable: location, unit count, pricing bands, and lifestyle infrastructure.

ALINA Residences, Boca Raton balcony over golf course and skyline—South Florida luxury and ultra luxury condos; active resale.
ALINA Residences, Boca Raton balcony over golf course and skyline—South Florida luxury and ultra luxury condos; active resale.

Branded Residences Are the New Standard in South Florida Luxury

From Downtown to Sunny Isles, branded towers are redefining what “turnkey” means: service, design credibility, and resale signaling. Here is how the most talked-about projects are shaping buyer expectations heading into 2026.

Cipriani Residences Brickell waterfront living room; luxury interiors for ultra luxury preconstruction condos with bay views in Brickell, Miami.
Cipriani Residences Brickell waterfront living room; luxury interiors for ultra luxury preconstruction condos with bay views in Brickell, Miami.

Baccarat vs. St. Regis in Brickell: What Branded Luxury Really Buys on Miami’s Waterfront

Brickell’s newest branded residences are selling more than views: they are selling service culture, wellness programming, and marina-adjacent living. Baccarat Residences Brickell and St. Regis® Residences Brickell approach that promise from different angles, with distinct scale, pricing posture, and amenity identity. Here is how sophisticated buyers can read the signals behind the marketing, and how to underwrite “brand value” the same way you would any other line item in a high-conviction purchase.

888 Brickell Residences, Brickell Miami living room with panoramic windows and designer lighting—elevated interiors for luxury and ultra luxury condos; prime preconstruction in the financial district.
888 Brickell Residences, Brickell Miami living room with panoramic windows and designer lighting—elevated interiors for luxury and ultra luxury condos; prime preconstruction in the financial district.

Customizing a Pre-Construction Condo in Miami: Decision Deadlines, Design Control, and Deposit Reality

In South Florida’s ultra-luxury new-construction market, the most valuable upgrade is often timing. The earlier you commit to a residence and assemble a design team, the more control you have over the elements that are expensive, disruptive, or simply impossible to change later: layouts, lighting, smart-home infrastructure, and humidity-forward comfort systems. This editorial frames pre-construction customization the way sophisticated buyers actually experience it, as a sequence of decision deadlines, technical constraints, and financial choreography that rewards clarity.

Sunset skyline reflecting on Biscayne Bay at The Residences at Mandarin Oriental, Miami Tower Two—ultra luxury condos in preconstruction on Brickell Key, showcasing luxury waterfront living.
Sunset skyline reflecting on Biscayne Bay at The Residences at Mandarin Oriental, Miami Tower Two—ultra luxury condos in preconstruction on Brickell Key, showcasing luxury waterfront living.

Baccarat Residences vs Una Residences: Two Waterfront View Philosophies in Brickell

In Brickell’s most coveted edge-of-water parcels, “the view” is not a single promise. It is a choreography of height, orientation, glazing, and what sits between you and the horizon. Baccarat Residences and Una Residences represent two distinct ways to buy into Biscayne Bay: one through a high-rise, dual-water icon at the river mouth, the other through a boutique, yacht-inspired curve designed to keep the bay constantly in frame.

About Us

MILLION is a luxury real estate boutique specializing in South Florida's most exclusive properties. We serve discerning clients with discretion, personalized service, and the refined excellence that defines modern luxury.