Oceanfront palm-lined roadway along Palm Beach Island
Oceanfront palm-lined roadway along Palm Beach Island

South Ocean Boulevard, Palm Beach: Touring Billionaires’ Row in America’s Wealthiest Enclave

Along the Atlantic edge of Palm Beach Island, South Ocean Boulevard has become shorthand for a particular kind of coastal power: legacy estates, headline acquisitions, and a level of privacy that still feels rare in modern resort markets. Locally nicknamed “Billionaires’ Row,” the corridor compresses ocean frontage, Old-World architecture, and proximity to Worth Avenue into a single, tightly held strip. For buyers, South Ocean Boulevard is not simply an address. It is a decision about lifestyle mechanics: how you arrive and depart, how you entertain, how you protect quiet, and how you future-proof carrying costs in an era when insurance and building reserves matter as much as views. Below is a discreet, buyer-oriented guide to what makes this stretch of Palm Beach so consistently coveted, and how to think about the broader West-palm-beach market when the island inventory feels impossibly scarce.

Miami coastline aerial—turquoise Atlantic, sandy beaches and bayside towers; major South Florida hub for luxury and ultra luxury condos, preconstruction and resale.
Miami coastline aerial—turquoise Atlantic, sandy beaches and bayside towers; major South Florida hub for luxury and ultra luxury condos, preconstruction and resale.

The White-Glove Relocation Playbook: Moving Art, Wine, and Exotic Cars to South Florida

For collectors relocating to Miami and Palm Beach, the move is not just about square footage. It is about safeguarding the irreplaceable: fine art, cellar wine, and exotic vehicles. This MILLION Luxury guide breaks down the specialist ecosystem in South Florida and the decisions that protect value, provenance, and condition from pickup to final placement.

Sunset rooftop pool view at Forte on Flagler, West Palm Beach, capturing luxury condo lifestyle and coastal city vistas.
Sunset rooftop pool view at Forte on Flagler, West Palm Beach, capturing luxury condo lifestyle and coastal city vistas.

West Palm Beach vs Naples: Two Luxury Markets, Two Very Different Signals

West Palm Beach has led the nation in decade-long luxury price growth, while Naples continues to stand out for transaction pace and trophy-scale liquidity. For South Florida buyers, the decision often comes down to whether you prioritize momentum and proximity to the Palm Beach corridor, or a more insulated, resort-driven lifestyle with notable high-end velocity.

Miami coastline aerial—turquoise Atlantic, sandy beaches and bayside towers; major South Florida hub for luxury and ultra luxury condos, preconstruction and resale.
Miami coastline aerial—turquoise Atlantic, sandy beaches and bayside towers; major South Florida hub for luxury and ultra luxury condos, preconstruction and resale.

Ship or Buy New? A Luxury Move-In Strategy for South Florida Condos

For luxury buyers relocating to South Florida, the smartest furnishing plan is rarely all-ship or all-new. This editorial lays out a cost-forward, design-conscious approach that prioritizes irreplaceable pieces, avoids paying to move the disposable, and aligns delivery timing with condo logistics.

Sunset rooftop pool view at Forte on Flagler, West Palm Beach, capturing luxury condo lifestyle and coastal city vistas.
Sunset rooftop pool view at Forte on Flagler, West Palm Beach, capturing luxury condo lifestyle and coastal city vistas.

Palm Beach vs Beverly Hills: A 2026 Buyer’s Field Guide

Two prestige ZIP codes, two different kinds of leverage. Here is what the latest pricing signals, liquidity patterns, and lifestyle anchors suggest for ultra-luxury buyers comparing Palm Beach to Beverly Hills in 2026.

Forte on Flagler penthouse in West Palm Beach featuring an ultra luxury private pool and cityscape views for premium preconstruction condos.
Forte on Flagler penthouse in West Palm Beach featuring an ultra luxury private pool and cityscape views for premium preconstruction condos.

Flagler Drive Wellness, Compared: The Bristol vs South Flagler House in West Palm Beach

On South Flagler Drive, luxury has moved beyond square footage into health, recovery, and resilient comfort. Here is how The Bristol’s established, spa-forward amenity mix compares with the newer, club-like wellness and systems-driven programming disclosed for South Flagler House, and what discerning buyers should evaluate when lifestyle becomes part of the home’s value proposition.

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MILLION is a luxury real estate boutique specializing in South Florida's most exclusive properties. We serve discerning clients with discretion, personalized service, and the refined excellence that defines modern luxury.