Sunny Isles Branded Oceanfront Living: Bentley Residences and Turnberry Ocean Club as Two Very Different Plays
Quick Summary
- Two towers, two distinct buyer profiles
- Bentley: branded, privacy-led, 2027 est
- Turnberry: delivered, low density, Sky Club
- Deposits and timelines shape negotiation
The Sunny Isles proposition for ultra-luxury
Sunny Isles Beach has become a concentrated corridor of oceanfront high-rise living where buyers can secure expansive water views without giving up access to Bal Harbour, Aventura, and Miami Beach. For many global second-home purchasers, the appeal is as operational as it is visual. Newer towers are typically engineered for discretion, with more controlled arrival sequences, dedicated elevator circulation, and amenity programs that function more like private clubs than standard condominium facilities.
In that context, two nearby addresses on Collins Avenue are especially useful to compare. One is a pre-construction, brand-forward statement still rising from the ground. The other is a delivered building with an established resale and closed-sale ecosystem. If you are weighing a signature purchase in Sunny Isles, the practical framework is straightforward: what is verified, what is marketed, and what you can reasonably underwrite today.
Bentley Residences Sunny Isles: what is publicly disclosed
Bentley Residences is planned as a 62-story oceanfront condominium tower at 18401 Collins Ave in Sunny Isles Beach. It officially broke ground in 2024, with an estimated delivery cited as 2027, understood as a target since construction timelines can shift. It is marketed as Bentley Motors’ first branded residential tower, which signals its intent: not only luxury finishes, but a clear lifestyle narrative tied to recognizable design DNA.
The published plan calls for 216 residences and a “four units per floor” marketing posture. For an ultra-premium buyer, density is not a casual statistic. It affects how quiet the building feels, how predictable elevator cycles are, and how shared spaces actually perform during peak seasons. In practical terms, Bentley is presenting the promise of a boutique rhythm within a true high-rise scale, which is why it is frequently discussed alongside the broader wave of pre-construction trophy offerings along the South Florida shoreline.
Bentley’s most discussed differentiator is its marketed “Dezervator” car-elevator concept, intended to bring vehicles up the tower to private resident garages. The appeal is easy to understand: a direct street-to-residence transition that reduces public touchpoints and elevates discretion. The project is also marketed with private pools on unit terraces or balconies. At this level, that feature is more than a headline. It shifts the pool experience from communal to personal, and it can materially change how owners use outdoor space in a climate where a terrace often becomes an extension of living, dining, and entertaining.
For those tracking availability and market response, Bentley Residences Sunny Isles is commonly treated as a bellwether for where branded residential concepts are heading in Miami’s coastal market.
Turnberry Ocean Club Sunny Isles: delivered benchmark, different leverage
Turnberry Ocean Club sits nearby at 18501 Collins Ave, and it is a delivered product, commonly shown as built in 2020 on major listing platforms. Delivered status matters for a simple reason: you can tour the arrival experience, test the acoustics, inspect the materials, and evaluate view corridors in person. Just as important, you can observe how the building functions day-to-day, from staff presence to resident circulation and the lived-in cadence of the amenity program.
The building is a 54-story tower with 154 residences, a low count that typically supports a quieter owner profile and a stronger sense of vertical exclusivity. For buyers who prioritize calm, privacy, and a more controlled environment, that low-density stack can be the deciding factor.
Amenity placement is also central to Turnberry’s proposition. The building markets its “Sky Club” amenities on floors 30 through 32, emphasizing the psychological shift that comes from being above much of the surrounding skyline. It also markets Sky Club pools as approximately 333 feet above sea level. In practice, the number matters less than what it implies: extended horizon lines, a different quality of light, and wind conditions that can make a pool deck feel meaningfully distinct from amenities closer to street level.
Residence planning is another major point of differentiation. Turnberry markets “flow-through” layouts with both sunrise and sunset terraces, a concept experienced coastal buyers routinely value because it delivers all-day natural light and two distinct outdoor exposures. In this market, flow-through units are not a passing trend. They are a durable comfort feature that supports how owners actually live. Kitchens are marketed with Snaidero cabinetry and Gaggenau appliances as part of the standard luxury specification, positioning interiors for buyers who prefer a turnkey level of finish rather than a renovation project.
For buyers researching current availability and how the building is positioned within its own ecosystem, Turnberry Ocean Club Sunny Isles is a useful reference point for what “ultra-luxury, but already lived-in” means in Sunny Isles today.
Pre-construction economics: deposits, timelines, and optionality
Where these two towers diverge most sharply is not skyline presence, but capital timing and the type of optionality each path offers.
For Bentley, the developer has published a staged deposit structure totaling 50% prior to closing, with the remaining 50% due at closing. One widely cited example schedule is described as 20% at contract, 10% at groundbreaking, 10% at top-off, 10% at a later construction milestone, and then 50% at closing. Deposit terms can vary by contract and buyer profile, so sophisticated purchasers should treat published structures as indicative until the executed agreement is reviewed.
From a portfolio perspective, this structure tends to suit buyers who want early access to a specific floor plan, line, or view corridor and are comfortable committing substantial equity before delivery. The potential advantage is selection within a concept that is intentionally differentiated. The tradeoff is time and construction risk, including the reality that the 2027 date is an estimate rather than a guarantee.
Turnberry, by contrast, is delivered and carries a closed-sale history that can be studied for price discovery and liquidity behavior. In a market where macro conditions can change quickly, that transparency can matter as much as the residence itself. If your priority is certainty of occupancy and a clearer resale framework, a delivered building often provides a different form of leverage.
Privacy, density, and the new definition of “amenity”
At this tier, amenities are less about volume and more about control, discretion, and how space is curated.
Bentley’s marketing leans into private experiences, especially the concept of arriving with your vehicle, ascending through the building, and stepping into a private garage. Paired with private terrace pools, the storyline is intentionally self-contained living. This is designed for the buyer who wants the building to function like a private estate, even at 62 stories.
Turnberry’s marketing leans into elevated shared experiences: Sky Club floors, high-altitude pools, and the feeling of being above the shoreline rather than on it. Its lower residence count supports a club-like calm that can be difficult to replicate in higher-density towers, particularly during peak seasons.
Neither approach is universally better. They map to different preferences: autonomy versus social energy, spectacle versus routine, and the importance of being first into a new concept versus buying into a proven one.
Miami Beach alternatives for branded beachfront living
Some buyers who begin in Sunny Isles ultimately widen the search to Miami Beach for a different cultural cadence, a more walkable resort ecosystem, or a closer connection to art and dining. That shift does not require abandoning oceanfront priorities. It simply reflects a different beachfront narrative and a different set of daily patterns.
For example, 57 Ocean Miami Beach is often considered by buyers seeking a more intimate, design-led beachfront proposition in Miami Beach. Those who prioritize a hospitality-inflected lifestyle may compare it with Setai Residences Miami Beach, where brand association can factor into the value story for owners who entertain frequently and appreciate a consistent service culture.
And for purchasers who are explicitly brand-conscious and want a globally recognized service standard tied to the residence, The Ritz-Carlton Residences® Miami Beach is frequently part of the conversation, especially for buyers balancing privacy with predictable operational quality.
The point is not that Miami Beach substitutes for Sunny Isles. It is that South Florida’s ultra-luxury buyer increasingly shops by lifestyle thesis first, then narrows by plan, view, and building performance.
FAQs
Is Bentley Residences already under construction? Yes. It officially broke ground in 2024.
When is Bentley Residences expected to deliver? It is projected for 2027, but that timeline is an estimate.
How many residences are planned at Bentley Residences? It is planned for 216 residences and is marketed as four units per floor.
What is the “Dezervator” concept? It is a marketed car-elevator concept designed to bring vehicles up the tower to private resident garages.
Are private pools part of Bentley’s residence concept? Yes. It is marketed with private pools on unit terraces or balconies.
What deposit structure has been publicly published for Bentley? Published information describes staged deposits totaling 50% before closing, with the remaining 50% due at closing, subject to the executed agreement.
Where is Turnberry Ocean Club located? It is located at 18501 Collins Ave in Sunny Isles Beach.
How many residences are in Turnberry Ocean Club? It is marketed as 154 residences in a 54-story building.
What defines Turnberry’s Sky Club amenities? They are marketed as occupying floors 30 through 32, with Sky Club pools described as approximately 333 feet above sea level.
What are “Flow-Through-units” and why do buyers value them? They are layouts with sunrise and sunset terraces, often prized for all-day light and two distinct outdoor exposures.
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