St. Regis Sunny Isles, Sunny Isles Beach towers at sunset over the Atlantic - iconic oceanfront skyline of luxury and ultra luxury condos; preconstruction.
St. Regis Sunny Isles, Sunny Isles Beach towers at sunset over the Atlantic - iconic oceanfront skyline of luxury and ultra luxury condos; preconstruction.

The Transformation of Sunny Isles Beach: From Motel Row to a Skyline of Billionaire Towers

Sunny Isles Beach evolved from mid-century “Motel Row” into one of South Florida’s most vertically luxurious oceanfront addresses, defined by branded residences, design-forward towers, and amenity innovation. Today, buyers weigh privacy, service, and long-term value against a more selective, slower luxury market cycle and a pipeline that still hints at even taller ambitions.

St. Regis Sunny Isles, Sunny Isles Beach oceanfront living room opening to terrace - indoor‑outdoor lifestyle in luxury and ultra luxury condos; preconstruction.
St. Regis Sunny Isles, Sunny Isles Beach oceanfront living room opening to terrace - indoor‑outdoor lifestyle in luxury and ultra luxury condos; preconstruction.

Sunny Isles Oceanfront New Construction: 2025–2026 Pipeline and Buyer’s Guide

A buyer-oriented look at Sunny Isles Beach’s next wave of branded, high-design oceanfront living, and what today’s pipeline signals for pricing power, lifestyle and timing.

The Ritz‑Carlton South Beach sunrise skyline over Miami Beach—oceanfront landmark amid luxury and ultra luxury condos; resale.
The Ritz‑Carlton South Beach sunrise skyline over Miami Beach—oceanfront landmark amid luxury and ultra luxury condos; resale.

Luxury Condo Due Diligence in Miami Beach: Reserves, Insurance, and the Real Cost of Ownership

In South Florida, the most consequential line items in a luxury condo purchase often live behind the lobby doors: the association’s reserves, insurance posture, and governance record. This MILLION Luxury guide outlines how sophisticated buyers evaluate budgets, reserve studies, delinquencies, lender eligibility, and Florida’s post-Surfside inspection regime to protect both lifestyle and long-term resale liquidity.

Shore Club, Miami Beach oceanfront condo architecture—landmark address of luxury and ultra luxury condos; preconstruction.
Shore Club, Miami Beach oceanfront condo architecture—landmark address of luxury and ultra luxury condos; preconstruction.

Aman Miami Beach: Preservation, Precision, and a New Benchmark in the Faena District

Aman’s planned Miami Beach debut combines the restoration of the 1940 Versailles Hotel with a new Kengo Kuma designed residential tower, bringing a rare 22-residence, 56-key hotel program to an oceanfront address in the Faena District.

The Ritz‑Carlton South Beach sunrise skyline over Miami Beach—oceanfront landmark amid luxury and ultra luxury condos; resale.
The Ritz‑Carlton South Beach sunrise skyline over Miami Beach—oceanfront landmark amid luxury and ultra luxury condos; resale.

Flipping vs. Buy-and-Hold in South Florida Luxury: The 2026 Smart Luxury Playbook

Luxury real estate in South Florida is moving from the pandemic-era sprint to a more measured, analytical cycle. For investors and second-home buyers, the most reliable wins increasingly come from disciplined underwriting, tax-aware holding periods, and best-in-class assets that remain liquid even when the broader market slows.

The Residences at 1428 Brickell bayfront penthouse at sunset—Brickell, Miami; sky‑high luxury and ultra luxury condos; preconstruction.
The Residences at 1428 Brickell bayfront penthouse at sunset—Brickell, Miami; sky‑high luxury and ultra luxury condos; preconstruction.

Luxury vs Ultra-Luxury in South Florida: What Really Changes From $5M to $20M

In South Florida, the leap from luxury to ultra-luxury is less about square footage and more about an integrated lifestyle: systems-level technology, privacy infrastructure, wellness programming, and architecture that reads as a one-off. Here is how buyers can evaluate the difference with precision across Miami Beach, Brickell, and the oceanfront corridor.

About Us

MILLION is a luxury real estate boutique specializing in South Florida's most exclusive properties. We serve discerning clients with discretion, personalized service, and the refined excellence that defines modern luxury.