A New Era for South Florida Penthouses as Demand Surges

South Florida’s ultra-prime condominium market is showing new depth at the $20 million threshold. Based on publicly reported closings and disclosed signed or pre-groundbreaking contracts between March...

By Andres Munoz
A New Era for South Florida Penthouses as Demand Surges
Baccarat Residences in Brickell, Miami, luxury and ultra luxury condos featuring a private dining salon, grand piano, a long entertaining table, marble flooring, and bay views.
Baccarat Residences in Brickell, Miami, luxury and ultra luxury condos featuring a private dining salon, grand piano, a long entertaining table, marble flooring, and bay views.

How to assess the real value of a branded residence when the brand itself has multiple service models

A branded residence is not automatically a single asset class. When one brand appears across fully serviced hotel residences, lighter lifestyle offerings, and more private residential formats, buyers should value the operating model as carefully as the architecture, location, and finish level.

Sunset front elevation of Nora House in West Palm Beach, luxury and ultra luxury condos highlighting the illuminated glass facade, elevated courtyard pool, rooftop terraces, tree-lined street, and the ground-floor retail podium.
Sunset front elevation of Nora House in West Palm Beach, luxury and ultra luxury condos highlighting the illuminated glass facade, elevated courtyard pool, rooftop terraces, tree-lined street, and the ground-floor retail podium.

Nora House West Palm Beach vs Alba West Palm Beach: cultural walkability or direct-waterfront calm?

A buyer-focused comparison of Nora House and Alba in West Palm Beach, centered on the real distinction that matters most: downtown cultural walkability versus immediate Intracoastal quiet.

Sunset view from a curved glass balcony looking into an elegant residence at Banyan Tree Residences in West Palm Beach, featuring luxury and ultra luxury condos with dramatic waterfront exposure and expansive outdoor living space.
Sunset view from a curved glass balcony looking into an elegant residence at Banyan Tree Residences in West Palm Beach, featuring luxury and ultra luxury condos with dramatic waterfront exposure and expansive outdoor living space.

Banyan Tree Residences West Palm Beach vs Palm Beach Residences: wellness-inflected simplicity or traditional oceanfront Palm Beach prestige?

A buyer-focused comparison of Banyan Tree Residences West Palm Beach and the broader Palm Beach residential market, examining wellness branding, service models, urban convenience, oceanfront prestige, pricing posture, and the distinct ownership identities shaping each address.

Waldorf Astoria Residences Miami, Downtown intimate dining space with skyline glow, urban luxury and ultra luxury condos; preconstruction. Featuring interior.
Waldorf Astoria Residences Miami, Downtown intimate dining space with skyline glow, urban luxury and ultra luxury condos; preconstruction. Featuring interior.

619 Residences by Foster + Partners + Nobu Hospitality vs Waldorf Astoria Residences Downtown Miami: culinary discretion or skyline-icon drama for the urban buyer?

A buyer-focused comparison of 619 Residences and Waldorf Astoria Residences Downtown Miami, examining how architecture, service model, neighborhood context, and brand expression shape two different visions of ultra-luxury urban living in Miami.

Baccarat Residences in Brickell, Miami, luxury and ultra luxury condos featuring a grand lobby lounge, dramatic drapery, a crystal chandelier, curved seating, and glossy glass partitions.
Baccarat Residences in Brickell, Miami, luxury and ultra luxury condos featuring a grand lobby lounge, dramatic drapery, a crystal chandelier, curved seating, and glossy glass partitions.

619 Residences by Foster + Partners + Nobu Hospitality vs Baccarat Residences Brickell: intimate branded living or riverfront grandeur?

A buyer-focused comparison of two low-density Brickell branded residences: 619 Residences by Foster + Partners with Nobu service integration, and Baccarat Residences Brickell with French heritage-driven luxury. The decision turns less on scale and more on design language, privacy, hospitality philosophy, and the type of status each address expresses.

619 Brickell by NOBU in Brickell, Miami, Florida, showcasing luxury and ultra luxury preconstruction condos with a dramatic waterfront entrance, illuminated curved terraces, tropical landscaping and private boat arrival at night.
619 Brickell by NOBU in Brickell, Miami, Florida, showcasing luxury and ultra luxury preconstruction condos with a dramatic waterfront entrance, illuminated curved terraces, tropical landscaping and private boat arrival at night.

619 Residences by Foster + Partners + Nobu Hospitality vs 888 Brickell by Dolce & Gabbana: culinary minimalism or fashion maximalism in Brickell?

In Brickell’s branded-residence race, 619 Residences and 888 Brickell present two sharply different visions of luxury: one centered on culinary hospitality and modern restraint, the other on fashion identity and decorative drama. For buyers, the question is less which tower is louder and more which worldview feels native to daily life.

About Us

MILLION is a luxury real estate boutique specializing in South Florida's most exclusive properties. We serve discerning clients with discretion, personalized service, and the refined excellence that defines modern luxury.