Sunny Isles Beach: From Motel Row to a Branded-Residence Skyline

Sunny Isles Beach has undergone one of South Florida’s most visible reinventions, evolving from mid-century Motel Row into a dense oceanfront market where branded residences, hotel-grade services, and statement architecture shape value.

International Buyers Are Absorbing South Florida’s New Luxury Supply. Here’s What That Means for 2026.

International demand has become the defining force behind South Florida’s new-construction luxury market. With foreign buyers representing a majority of recent new-construction purchases and coming from an unusually broad set of countries, pricing power and product strategy increasingly reflect global expectations. For high-net-worth buyers, understanding where this demand concentrates, why branded residences work, and how cash-heavy competition behaves can sharpen both acquisition timing and negotiation posture.

St. Regis Residences Sunny Isles Beach: Branded Perfection by the Sea

On a rare 4.7‑acre oceanfront site with 435 feet of pristine shoreline, the St. Regis Residences Sunny Isles Beach introduces two 62‑story towers that pair Arquitectonica’s sculptural architecture with Patricia Anastassiadis’ yacht‑inspired interiors. A private resort program of more than 70,000 square feet, a beachfront club, the region’s most dramatic infinity‑edge pool deck, and the brand’s famed Butler Service elevate daily life. Conceived by Fortune International Group and Château Group, this pre‑construction address prioritizes privacy, generous floor plans, and white‑glove service in one of Miami’s most coveted coastal enclaves.