The Shore Club Residences vs. The Raleigh by Rosewood: Miami Beach Legends Reimagined
Quick Summary
- Two reborn South Beach Art Deco icons
- Shore Club by Auberge: 49 bespoke residences
- The Raleigh by Rosewood: 40 grand homes
- Boutique oceanfront living with full Beach-access
Miami Beach legends, reimagined for a new generation
Along one of the most coveted stretches of Collins Avenue, two of Miami Beach's grand dames are quietly being reborn. The Shore Club and The Raleigh, long synonymous with South Beach glamour, are evolving from celebrated hotels into ultra-luxury residential resorts, giving a new generation of buyers the chance to live where the city's mythology was first written. Palm-framed pools, intimate lounges and Art Deco silhouettes that once hosted silver-screen icons are being carefully restored, then layered with contemporary residences and services calibrated for twenty-first century lifestyles.
Rather than erasing the past, both projects treat their historic fabric as the main asset. Original hotel buildings, iconic pools and beloved public rooms are being preserved and elevated, while new residential towers rise discreetly behind them. The result is a rare proposition even in a market accustomed to spectacle: true Oceanfront ownership set within living museums of Miami culture, where architecture, memory and modern comfort are all part of the same daily experience.
Within the broader Miami-beach luxury landscape, these developments sit alongside other branded icons such as The Ritz-Carlton Residences® South Beach, yet they remain uniquely intimate. Each offers a fraction of the residences found in conventional towers, prioritising gardens, courtyards and human-scaled public spaces over sheer height. That Boutique sensibility is central to their appeal for global collectors who already own major city penthouses and seek something more soulful at the water's edge.
This editorial looks at The Shore Club under Auberge Resorts and The Raleigh under Rosewood through the lens that matters most to sophisticated buyers: architecture and design, lifestyle and services, and the kind of legacy each address is likely to hold in a decade or two. It is less about choosing a winner and more about understanding which legend feels most aligned with your way of living in Miami.
The Shore Club Private Collection: Auberge's oceanfront sanctuary
Originally opened in the 1940s on a generous three-acre parcel, The Shore Club grew from an elegant seaside hotel into a mid-century playground, frequented by celebrities and tastemakers long before South Beach became a global brand. Its ensemble of buildings, including the 1939 Cromwell Hotel, captures the shift from pure Art Deco into relaxed MiMo curves, with rounded corners, porthole details and a beach house atmosphere that feels inherently of the place.
The current transformation, led by Witkoff and Monroe Capital with Auberge Resorts as operating partner, keeps that DNA firmly in view. The historic Shore Club structure is being restored and reimagined as a 75-key Auberge hotel, while the Cromwell becomes a jewel-box residential building and ceremonial arrival for owners. Rising behind them, a new 200-foot oceanfront tower designed by Robert A.M. Stern Architects introduces a quietly dramatic profile of stepped terraces and gently curved corners that recall classic ocean liners moving across the horizon.
Inside, the design language leans into the romance of nautical travel rather than the flash of a nightclub. Bryan O'Sullivan Studio and Kobi Karp draw on polished woods, soft metals and sculpted plaster to create interiors that feel more like a private yacht than a traditional condominium. Floor-to-ceiling glass panels pocket away to open deep verandas, and many residences capture both sunrise and sunset vistas across ocean and bay, making full use of the site's Beach-access and open exposure.
The residential program is deliberately concise. Branded as the Shore Club Private Collection, the property will deliver only forty-nine homes across three components: the new tower, a handful of expansive duplexes within the Cromwell, and a freestanding beach house set directly on the sand. That beach house, effectively a single-family dwelling within a resort, offers a private garden and pool while remaining fully serviced, a rarity even along this rarified coastline. For owners who favour discretion, the ability to live in what reads as a private villa, yet enjoy the full support of a hotel below the surface, is a compelling distinction.
Services and amenities at The Shore Club echo Auberge's established reputation for relaxed but exacting hospitality. Residents arrive via their own porte cochère and lobby, separated from hotel guests from the very first moment. A residents-only pool is tucked within lush gardens; there is a private fitness suite, salon-like library and intimate lounge spaces designed for quiet work, reading or conversation. Beyond these private areas, owners step seamlessly into the larger Auberge resort world of terraced pools, a beach club, signature restaurant and bars, and a complete spa and wellness program.
For buyers who feel at home in design-driven, softly luxurious environments, the energy here is less about being on display and more about curating one's own routine. Housekeeping, in-residence dining, sommelier support and concierge teams are available, but the cadence is intentionally unhurried. The development is also positioned as a long-term hold, with construction advancing and pre-sales reportedly strong among a global clientele. Many prospective purchasers begin their research at Shore Club Private Collections Miami Beach before moving to private, invitation-only presentations that explore specific floor plans and views.
The Raleigh by Rosewood: Art Deco glamour, edited for today
If The Shore Club embodies laid-back mid-century leisure, The Raleigh represents South Beach at its most cinematic. Opened in 1940 and designed by architect L. Murray Dixon, it quickly became famous for its sculptural fleur-de-lis pool, dramatic diving platform and palm-lined garden terrace. Hollywood stars, fashion houses and artists all used the property as a backdrop, culminating in moments such as Chanel runway shows that cemented the Raleigh's status as a cultural reference point.
The current redevelopment takes this mythology as its starting point. Rosewood Hotels & Resorts will operate a roughly sixty-room hotel within the restored Raleigh building and portions of the neighbouring Richmond, while the former South Seas Hotel is being reimagined as a signature dining venue. Behind these landmarks, a new seventeen-storey tower, designed by Pritzker laureate Peter Marino in collaboration with local architect Kobi Karp, rises in carefully calibrated dialogue with the historic facades below.
Where The Shore Club's architecture nods to cruise liners and MiMo curves, Marino's tower is crisp and sculptural, with broad terraces stacking above one another and glass expanses angled toward the ocean. The number of residences is again extremely limited, at approximately forty homes, with typical three-bedroom layouts starting well above two thousand interior square feet. At the very top, penthouses stretch into true mansions in the sky, including a flagship residence understood to rank among the most valuable apartments ever offered in Miami.
Inside, Marino brings the sensibility that has made his work for major luxury maisons so recognisable: highly tailored spaces, rich but controlled material palettes, and museum-grade art integrated into the architecture rather than hung as afterthought. Private lobbies and elevator cores are treated almost like collectors' salons, with custom furniture and curated lighting, while residences marry clean contemporary lines with subtle references to the Raleigh's 1940s origins.
On the lifestyle side, The Raleigh's amenity set reflects Rosewood's focus on club-like intimacy. The legendary pool is being fully restored and joined by additional swimming pools and new cabana zones. A members-only beach club operated by Italian hospitality group Langosteria will anchor the shoreline with all-day dining and a cultivated social scene. Rosewood's Asaya wellness concept is slated to bring a holistic spa and fitness experience, including residents-only training spaces that overlook the Atlantic.
Service levels are expected to be correspondingly high: this is a property where butlers, dedicated residential concierges and a well-staffed security and valet team are core to the promise. For buyers who appreciate theatricality, a strong sense of place and the idea of owning within a true cultural institution, The Raleigh offers an experience that is intimate in unit count yet grand in gesture, firmly positioned among the most significant addresses in the Miami-beach branded-residence market.
How two icons compare for discerning buyers
At first glance, The Shore Club and The Raleigh appear to offer parallel propositions: ultra-limited Oceanfront residences atop a five-star hotel platform, full resort services, and pedigreed design teams. Look more closely and distinct personalities emerge, and it is these nuances that tend to matter most to experienced purchasers assembling a portfolio of homes around the world.
Brand positioning is the first key distinction. Auberge's portfolio is known for relaxed, residentially scaled properties rooted in nature, wine and local culture. That ethos translates at The Shore Club into a gentler pace and a lifestyle that suits owners who treat Miami as a second or third home where they will spend extended periods of time. Rosewood, by contrast, is synonymous with urban flagships and club-like resorts; the Raleigh project leans into that aura of grand hotel tradition, with more theatrical public spaces and a more formal interpretation of service.
Architecture and urban presence form the second differentiator. The Shore Club's stepped tower and lush ground plane feel almost resort-like, with gardens and pools flowing down to the sand and the historic buildings framing sheltered courtyards. The Raleigh, while also sitting on a substantial site, foregrounds its iconic street presence; the historic hotel and pool remain the star, with the new tower set back so that the property reads powerfully from Collins Avenue and the beach. Buyers sensitive to how an address photographs, and how arriving guests experience it, may feel an instinctive pull to one or the other.
Scale also influences daily life. Forty-nine homes at The Shore Club versus roughly forty at The Raleigh may sound similar on paper, but the composition differs. The Shore Club spreads its residential program across three buildings including a beach house, and its amenity gardens are likely to feel more expansive and layered. The Raleigh condenses energy around its legendary pool and new beach club, creating a more defined social spine. In both cases, the Boutique volumes stand in contrast to the neighbouring high-rises, but the mood on property will not be identical.
From a legacy and value perspective, both sit in the upper tier of branded developments where land value, irreplaceable history and strict scarcity converge. Neither project is being positioned as a speculative flip; rather, they appeal to collectors who understand that owning in a true one-of-one environment often carries its own quiet return, whether measured in long-term appreciation or simply in the quality of time spent there. Buyers familiar with other benchmarks, from The Ritz-Carlton Residences® South Beach to newer branded towers across the city, will recognise how unusual it is to find this depth of heritage directly married to new construction.
Ultimately, preference often comes down to temperament. If your ideal day in Miami begins with a quiet walk through a garden to a low-key breakfast terrace, continues with a wellness treatment and ends with a private dinner on your veranda, The Shore Club under Auberge may speak more clearly to you. If, instead, your vision of South Beach involves hosting friends at a storied pool, walking through a lobby that feels like a curated gallery and being part of a more visible, cosmopolitan scene, then The Raleigh by Rosewood could be the better fit.
FAQs
What is the main difference in lifestyle between The Shore Club and The Raleigh? The Shore Club leans into a softer resort rhythm, with Auberge's signature focus on understated service, gardens and extended stays that feel like living in a private seaside villa. The Raleigh, under Rosewood, feels more like a grand urban resort set on the sand, with a stronger emphasis on social energy around the historic pool, the members beach club and its dramatic public spaces. Both are intimate in unit count, but the emotional tone is distinct.
How do the residential offerings compare in terms of size and privacy? Both projects offer generously scaled residences, but the compositions vary. The Shore Club's mix of tower residences, Cromwell duplexes and a standalone beach house gives owners different ways to calibrate privacy, from full-floor apartments to a true single-family experience within the resort. At The Raleigh, the focus is on large vertical residences and penthouses in the new tower, all connected to the hotel's amenities but with entirely separate residential arrival and circulation.
Which property is better suited to buyers who prioritise amenities and Beach-access? Each development delivers direct Beach-access, multiple pools, spa and wellness facilities, and curated food and beverage programs. The Shore Club's amenities feel more garden-driven and residential, with a residents-only pool and intimate shared spaces layered into a lush landscape. The Raleigh offers the added dimension of the Langosteria beach club and the theatricality of its restored pool deck, appealing to buyers who enjoy a more visible social scene alongside private areas reserved for owners.
How should investors think about long-term value at these properties? The value story at both addresses is anchored in scarcity and irreplaceability rather than yield. Each sits on an Oceanfront site with protected historic elements that are unlikely ever to be replicated, and each offers a very limited number of homes atop a globally recognised hospitality flag. For collectors who already own traditional towers elsewhere in Miami, acquiring at The Shore Club or The Raleigh is less about price per square foot and more about adding a singular, culturally resonant asset to the portfolio.
What is the best way to decide which legend is right for you? For most buyers, the decision crystallises only after walking the sites, reviewing floor plans in detail and understanding how their family will actually use the residence. Working with an advisor who knows both developments, the wider Miami-beach inventory and the nuances of branded product is essential. For discreet, highly tailored guidance as you evaluate these and other coastal icons, connect with MILLION Luxury for a private consultation.
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Million Luxury
Welcome to MILLION, an exclusive luxury real estate boutique nestled in the heart of South Florida’s most desirable locations. Specializing in high-end properties, we provide a sanctuary for discerning clients including top Fortune 500 executives, affluent families, celebrities, and professional athletes from across the globe. At MILLION, we understand the unique demands of our elite clientele and offer a seamless blend of confidentiality and personalized attention. Our commitment to privacy is unwavering; we ensure that every transaction and interaction is handled with the utmost discretion and according to stringent confidentiality protocols. Our concierge service embodies the pinnacle of white-glove care, offering tailored assistance that transcends traditional real estate support.
