A New Era for South Florida Penthouses as Demand Surges

South Florida’s ultra-prime condominium market is showing new depth at the $20 million threshold. Based on publicly reported closings and disclosed signed or pre-groundbreaking contracts between March...

By Andres Munoz
A New Era for South Florida Penthouses as Demand Surges
St. Regis Brickell tower on Biscayne Bay. Brickell, Miami skyline and waterfront, signature luxury and ultra luxury condos; preconstruction. Featuring cityscape, modern, and building.
St. Regis Brickell tower on Biscayne Bay. Brickell, Miami skyline and waterfront, signature luxury and ultra luxury condos; preconstruction. Featuring cityscape, modern, and building.

Best South Florida buildings for buyers who judge luxury by service precision rather than social buzz

For a certain class of South Florida buyer, true luxury is not measured by visibility, party gravity, or lobby theatrics. It is measured by how effortlessly a residence functions day after day: how staff anticipates needs, how access is controlled, how services are integrated, and how private life is protected. This MILLION editorial looks at the buildings that stand out when precision of service matters more than social buzz.

Indian Creek Residences and Yacht Club private parlour lounge with bar, curved banquette seating, designer lighting and art, Bay Harbor Islands, Miami area, Florida, luxury and ultra luxury preconstruction condos amenity space.
Indian Creek Residences and Yacht Club private parlour lounge with bar, curved banquette seating, designer lighting and art, Bay Harbor Islands, Miami area, Florida, luxury and ultra luxury preconstruction condos amenity space.

What to ask about wine storage, backup cooling, and collector-grade environmental control before you buy

A serious wine room is not a decorative amenity. In South Florida, it is a technical environment that must hold steady through heat, humidity, salt air, power outages, and flood exposure. This buyer’s guide outlines the questions that matter most before acquiring a residence with a cellar or commissioning one after closing.

Turnberry Ocean Club in Sunny Isles Beach luxury and ultra luxury condos showcase a porte cochere arrival canopy with sculptural art, dramatic lighting, and a grand drop-off court.
Turnberry Ocean Club in Sunny Isles Beach luxury and ultra luxury condos showcase a porte cochere arrival canopy with sculptural art, dramatic lighting, and a grand drop-off court.

How to judge whether a waterfront tower will feel too public once hotel guests and restaurant traffic arrive

In South Florida, the distinction between a private residential tower and a public-facing mixed-use address is often decided at the points of contact: arrival, elevators, amenities, parking, and service circulation. This buyer-focused MILLION guide explains how to evaluate whether hotel guests and restaurant traffic will materially change the living experience once a waterfront building is fully operational.

Sunset waterfront exterior of Bay Harbor Towers, Bay Harbor Islands, Florida with marina dock, yachts and illuminated glass balconies, promoting luxury and ultra luxury preconstruction condos on the bay.
Sunset waterfront exterior of Bay Harbor Towers, Bay Harbor Islands, Florida with marina dock, yachts and illuminated glass balconies, promoting luxury and ultra luxury preconstruction condos on the bay.

Tula Residences North Bay Village vs Bay Harbor Towers: emerging-island value or ready-made marina utility?

A buyer-focused comparison of Tula Residences in North Bay Village and Bay Harbor Towers in Bay Harbor Islands, centered on the real tradeoff between future-oriented island upside and immediate marina functionality.

619 Residences by Foster + Partners + Nobu Hospitality in 619 Brickell, Miami, Florida, showcasing luxury and ultra luxury preconstruction condos with a dramatic waterfront entrance, illuminated curved terraces, tropical landscaping and private boat arrival at night.
619 Residences by Foster + Partners + Nobu Hospitality in 619 Brickell, Miami, Florida, showcasing luxury and ultra luxury preconstruction condos with a dramatic waterfront entrance, illuminated curved terraces, tropical landscaping and private boat arrival at night.

619 Residences by Foster + Partners + Nobu Hospitality vs The Residences at 1428 Brickell: hospitality intimacy or engineering-led privacy for the end user?

For the end user choosing between 619 Residences and The Residences at 1428 Brickell, the real distinction is not simply Miami Beach versus Brickell. It is whether daily life should feel like entry into a branded hospitality ecosystem or retreat into a highly controlled, privacy-driven residence shaped by engineering. MILLION examines the buyer experience, social design, service philosophy, and long-term livability implied by each concept.

Mr. C Residences West Palm Beach urban waterfront skyline view, highlighting luxury and ultra luxury preconstruction condos.
Mr. C Residences West Palm Beach urban waterfront skyline view, highlighting luxury and ultra luxury preconstruction condos.

Best new West Palm Beach addresses for buyers who want more discretion than the market’s loudest names

For luxury buyers drawn to West Palm Beach but less interested in the publicity cycle surrounding branded waterfront towers, the most compelling addresses are often the quieter ones. In this MILLION editorial, discretion is framed not as austerity, but as a function of gates, acreage, lower density, and established residential ecosystems that place daily ease ahead of visibility.

About Us

MILLION is a luxury real estate boutique specializing in South Florida's most exclusive properties. We serve discerning clients with discretion, personalized service, and the refined excellence that defines modern luxury.